Canada is a country in North America consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic to the Pacific and northward into the Arctic Ocean. Covering 9.98 million square kilometers in total, Canada is the world 's second-largest country by total area and the fourth-largest country by land area. Its common border with the United States forms the world 's longest land border. Nearly all Canadian travellers have travelled in Canada during the past 10 years. The United States was the top foreign destination visited by Canadians, followed by Europe and the Caribbean.
A wide range of factors motivate Canadian to buy tourism products, such as choosing holiday destination. Generally, there are two range of motivators which is motivate a person to take a holiday and those which motivate a person to take a particular holiday to a specific destination at a particular time. The type of motivation can be divided into several factors, which is cultural, physical, emotional, personal, personal development, and status.
. Based on a report made by Tourism British Columbia, “Travel Activities and Motivations of Canadian Residents: An Overview” (2007), 84% of adult Canadians, or 20.9 million Canadians, took at least one overnight trip, while 3.9 million Canadians did not take any such trips. In addition to citing financial and time constraints as the top reasons for not taking overnight, out-of-town trips, Canadians who