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The Influence Of America's Greatest Growth In Label Printing

2058 Words9 Pages

Introduction: Identity: something that humans look for not only within themselves, but something that these same people desire to give to a business endeavor, a brand or product. Giving a product line a label, whether it is a tag, woven, printed or adhesive label, is vital to the success of the product because a label is more than a physical characteristic; it represents your brand’s identity. In the sea of competition in the marketplace today, it is difficult to be noticed, and even more difficult to stand out, and there is no more important way to introduce a design or product than to brand it with a special label. As a consumer in this day and age, it is difficult to imagine a time when clothing, bags, or products did not have labels. …show more content…

ft. in 2012, with North America, representing 22 percent of this volume. Global volume is estimated to grow at an average annual compound rate of 3.4 percent from 2012 to 2016. While conventional print, led by flexography, will continue to dominate, the greatest growth in label printing will be in digital printing, which is growing at 27% per year (Miller, 2013). The greatest growth is in the Asia and Pacific region, which grew at more than 6% in 2012 and it represents the world’s leading consumer base for labels with 34% of global demand. Meanwhile, the slowest growth is in Europe, which expanded less than 1% in 2012. North American growth has been just over 2% and is third behind Europe (29% growth) with 22% of global demand. (Miller, 2013). Conversely, South America is the fastest growing region at 12% per year. Key takeaways from the data on this industry include the rise of pressure sensitivity, printing representing over 50% of the value of the North American label industry in 2013, and continuing through today, with a 2.3% growth of pressure sensitive labels from 2013-2018 displayed in the chart below. The overall North with a 33% of brand owners requiring label vendors to be environmentally certified by 2016 (Technology R.I., 2012). Quite common given the economic stance of the present, the label market growth reflects the general economic sluggishness. However, it is an energetic and healthy industry with foreseen continued

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