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The Keeper Of The Flame: The Evolution Of Television Advertising

1573 Words7 Pages

Charlie Crider
Dr. Horger
KNSISM 2211
10 March 2023
Term Paper

The creation, and abundant implementation of Televisions around the world carved a new path into the American entertainment perspective. Newspapers and radio stations began to slowly sink into the overwhelming realm of television, as many people migrated to absorbing their news from televisions. The new use of televisions ascended the use of consumerism, as many commercials and advertisements enticed the viewers to buy new products. The television was able to expand and create new exposure to not only commercials, but the streaming of professional games and players escalated the revenue and popularity to unimaginable heights .

Televisions presented a whole new perspective …show more content…

The committee took this opportunity to prioritize matchups, which led to higher ratings. These higher ratings drove games to be played on weekdays such as Monday night football and Thursday night. It states in the passage “ The keeper of the Flame” written by Travis Vogan, “Drama in sports television is often constructed by filtering events through narratives that illustrate and build upon commonly held myths and values. A program might, for instance, focus on a player striving to overcome an injury, a bitter rivalry between two coaches, or a record about to be broken. ( Vogan …show more content…

For example in the 1960s, the NFL expanded to the states as Dallas, Minnesota, New Orleans, etc. The emergence of the leagues in 1970 came with new rules and regulations. The NFL wanted to increase scoring, and make the experience for fans more enjoyable. They had a central focus on the health and protection of the quarterback, as they implemented the allowance of offensive lineman hand use when blocking. Stereotypes and glorified groups such as the steelers defense which was nicknamed “The Steel Curtain” raised and gained viewership. The league targeted high level players, as they thought this would be a great way to increase the attention the level they were getting. Players such as Joe Montana and Dan Marino became the faces of the NFL, as the NFL still uses this same scheme today in targeting big players to represent their

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