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The Meaning Of Market Research Of Hi Meals

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PEARSON BTEC INTERNATIONAL LEVEL 3 YEAR 2 EXTENDED DIPLOMA IN BUSINESS
UNIT 4: RESEARCH AND PLAN MARKETING CAMPAIN
NAMES: MUNYENTWARI JULES
ASSESSOR: MUYOMBA FRANCISCO
DATE: 19TH/01/2023
DUE: 2ND/02/2023
CENTER: KING DAVID ACADEMY
REG: 01213

Introduction
In this report consist of the meaning of market research of HI meals, the purpose of market research of HiMeals, the two types of market research, features of market research and the analysis of the market. Market research is a systematic attempt to learn as much as possible about target markets and consumers, starting with who they are. So this means that HiMeals carry out market research to describe the goals they have …show more content…

External factors that may have an impact on HI Meals include the economy, political regulations, technology developments, and changes in consumer behavior. By recognizing and controlling outside pressures, Hi Meals can preserve its position as a leader in the market and respond to changes. Hi Meals can identify potential risks and opportunities by keeping track of outside factors, such as changing economic conditions that may have an impact on consumer spending on meal delivery services or new regulations that may have an effect on the company's operations. They might also help Hi Meals identify novel concepts or technological advancements that could be advantageous to the company and develop plans to capitalize on them. External factors can also affect the market; for example, a recession may decrease demand for pricey meal delivery services and boost consumer preference for less priced ones. In order to remain competitive in this market, Hi Meals may need to alter its pricing strategy or offer more economical solutions. Competitors may be impacted by external circumstances, such as a new regulation forcing food delivery businesses to show calories on their menus. Hi Meals may need to modify their menus and packaging in this case in order to comply with the legislation and remain

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