The New York Rangers: Franchise Value And Revenue Value

THE NEW YORK RANGERS 7

Franchise Value and Revenue

Value

Purchased in 1997 for $195 million, the New York Rangers’ current value is at

$2.2 billion, the highest of any other NHL team for the eighth year in a row, according to

Forbes (2022). Valued at only $850 million in 2013, the number has almost tripled over the past ten years. Consistently, the franchise’s value increased each year and had a

10% increase from 2021 to 2022. This can be due to a variety of reasons, including promotion of their brand, and an increase in ticket sales as the team made it to the 2022

Eastern Conference Finals, which led to an increase in advertisements and sponsorships. Another reason why the Rangers team value has increased drastically over time is due to changes

NBA star Lebron James of the LA Lakers has many current deals with large companies such as Nike, Blaze Pizza, and State Farm Insurance, totalling $42M a year, making him one of the highest sought after endorsers.

Ever since entering the league, Lebron has partnered with the Nike brand and it has grown ever since. He first signed with Nike in 2003 for a seven year deal worth $90 million, and his current deal with the brand, one of the biggest deals of all time, is a lifetime deal worth over $1 billion, according to Castillo (2023). In 2008, Lebron embarked on a marketing deal with State Farm Insurance to encourage safe driving.

Lebron also purchased a $1 million stake in Blaze Pizza in 2012. With his initial investment, he was not allowed to enforce the brand because of his deal with

McDonalds, but since has made many TV commercials, increasing the brand's popularity. He currently owns 10% of the company and together with his endorsements it’s worth $35-$40 million.

If I was Lebron’s agent, I would advise him to partner with startup companies such as Tonal, GoPuff, The Hotels Network, and Open.Ai in order to tap into

Although this may not be a tremendously lucrative career, it will be one I enjoy and one with room for career growth.

THE NEW YORK RANGERS 15

Improvements to the Game

Changes to the MLB

Lasting over three hours, baseball games can be tiring for even the most diehard fans. As commissioner of Major League Baseball (MLB), I would initiate innovative ideas to shorten games. Instead of nine innings, the game would consist of seven innings, and instead of three outs per inning, there would be two outs each inning.

Multiple pitcher changes and mount visits would not be permitted, as teams would be limited to only one per inning. Finally, I would allow each team to start with a man on second base in the last inning, speeding up games while making them more fun.

Changes to the NFL

Every year, multiple players in the NFL get concussions resulting in long term effects on their body or even paralysis. Consequently, the NFL gets sued by the athletes who suffer from such head injuries as oftentimes these damages were avoidable. In

2013 the NFL agreed to pay $765 million to settle a lawsuit brought by more than 4,500 players and their families and had paid out almost $1 billion in claims, according