The key facts and critical issues presented in the Patagonia focuses on customers & the environment case is all the attention and focus was on the customers. I do not recall reading anything pertaining to how the customers feel about the company. Patagonia did care for their employees, no one ever wanted to leave the company. The company focused some much time and dedication to its employee and their families that they forgot about customers. Patagonia wants employees to remain who they are when they come to work, always (Ferrell, Hirt, Ferrell, 2009). They forgot about making money instead they focused on fun time. The company clearly did not have a very good up business plan. The system was not up to part at all. Patagonia also encouraged