The Persuasive Power of Multiple Stories In Arguments Imagine a public health campaign that promotes the use of sunscreen to prevent skin cancer. The campaign uses a single story of someone who has been impacted by not using sunscreen. Will this persuade you of the dangers of sun exposure? What if the campaign used multiple stories from different people to illustrate the various degrees of skin cancer? Wouldn’t the message come across as more effective? Using multiple stories is more effective for persuading an audience. It provides a range of evidence, emotions, and credibility that a single story can not. This article discusses the persuasive power of using multiple stories in an argument by analyzing three different stories. The first story …show more content…
He discusses the important lessons he learned from traveling across the country with the indigenous people. At the beginning of his essay, his story focuses on a specific encounter with a grizzly bear feeding on a caribou carcass. He uses this event to compare how the indigenous people see all the different aspects of this encounter while he is solely focused on the bear, due to his lack of connection to his current environment. He concludes that this experience taught him to pay more attention, be patient, and as he says, “be attentive to what the body knows (2015).” He encourages his audience to reconsider the relationship they have with the natural …show more content…
Out of the three, Adichie shared more stories, hence, she was able to invoke additional emotions. In general, when one experiences emotions by listening to a story, it creates a deeper connection. Stories that invoke a lot of emotions tend to be more memorable and impactful. By sharing more stories, she was also able to share more evidence and become more reliable. This is not to say that Lopez and Rafeyenko’s stories weren’t impactful, but that sharing more stories can make a story more memorable. This is more effective with the audience and the impact of your story will stay with them longer. Thus effectively persuading the reader. This further proves that using multiple stories will persuade the audience more