Task Four 4.0. Introduction As the aims of the National Sports Foundation are to encourage children and young people to take up sport and increase female participation in sports in the run-up to the Olympics in 2012. In order to know the changes in the external business environment that may affect Nike and Adidas in the next five years, this is also identified in this segment. 4.1. PESTLE Analysis of Nike 4.1.1. Political Analysis The government must make monetary policies that will encourage the development of organisations. Nike, luckily, has been helped by the UK strategies which empower it to propel its items. The bolster agreed to Nike by the government, especially in the general macroeconomic dependability, low interest rates, stable coin conditions and the universal intensity of the expense framework in order to frame the establishment discriminating to Nike 's development (Distelhorst, Hainmueller and Locke, 2014). 4.1.2. Economic Analysis Like for some different associations also organisations, the greatest threat economically would be the monetary subsidence. The retreat always has antagonistic effects on the development and headway of Nike. It can be said that the UK economy is confronting a gigantic downturn, so the buy by the buyers are diminishing down (Efrimidi, 2015). Other than US, Asia 's economies defeat too has its impacts on the Nike, as a hefty portion of its items are being makes in the Asia also. Also, therefore the voices of work and military