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The Role Of Consumerism And Marketing In The 1920's

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The 1920’s was a time when Americans were recovering from World War 1. The economy was better than it had ever been for most Americans. There were many opportunities, choices and personal freedoms during this era that pushed religious and moral boundaries. Although prohibition was still in place, speakeasies provided liquor in its nightclub atmosphere. Corruption also occurred as politicians and law enforcement was bribed to “look the other way” as these activities occurred. During this prosperous era, consumerism and marketing evolved and changed the focus and social norms of Americans. Credit was offered and often used to purchase items. People were choosing to spend more of their money on leisurely activities. At the end of this
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The 1920s, also known as the “Roaring Twenties”, was an exhilarating time full of significant social, economic, and political change. For most Americans, it was full of the prosperity and peace that followed World War I. Middle-class life was full of leisure and class. For others, this time period was filled with hardships and challenges. Many immigrants and African-Americans faced discrimination and segregation from the rest of the United States. One notable, positive aspect of the 1920s was its booming economy.

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Everyone was more focused on gaining popularity and wealth, not becoming a better version of themselves. Morality was no where near the focus, they did not care. The 1920’s changed every aspect of the American dream. It was now about gaining as much wealth as possible, being better than others instead of everyone having equal opportunity no matter what social

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The consumer revolution that occurred in the 1920s gave Americans prosperous hope for the future of the United States of America. The people became comfortable on how they were living their lives. After the stock market crashes in 1929, people were left jobless and hungry. For those who do not know exactly what happened in the Great Depression and just figure it was a time of famine and unemployment and wasn 't thought of as a big deal, but it sure was. In the text book it talks about the specific effects the Great Depression had on all types of people.

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1 - Consumerism developed in America during the early twentieth century in large part due to the boom in industry created by Europe 's inability to create goods after World War I. Combined this with American inventions such as Henry Ford’s assembly line and Americans had money to spend (Schultz, 2013). With the advent of an electrical distribution system, Americans had electricity in their homes for the first time, which led to the desire for all types of electrical appliances to make life easier. All these new products meant that companies had to get the word out about their products which ignited the advertising industry, which led to even more consumerism. Mix into this recipe, the growing credit industry, and you had consumerism like

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The era of the 1920s in America is debated over and talked about by many people throughout the world, and for many decades. Barry Hankins in his book Jesus and Gin describes this era as a period of “culture war” in America. “The 1920s saw a culture war between those who believed that community values preceded individual rights and those who believed that individuals had rights that the community could not violate.” These culture wars consisted of political scandal, prohibition, and religious controversies, including norms on what to teach children in schools. “Scandal was part of what made the 1920s roar…” This quote is certainly true for that era, especially with president Warren Harding.

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This paper is mainly about the consumption behavior of America’s majority population during the 1920s, namely its white majority citizens of European ancestry. Of course, it’s necessary to acknowledge that the country’s minority African-Americans, Latinos, Asians and people of various other backgrounds developed their own versions of consumerism during the 1920s as well. As for the European-Americans, they were targeted as consumers by producers of consumer goods. Women were targeted mainly by companies that made cosmetics, beauty, and personal hygiene items (many in number); clothes; kitchen appliances (a huge category of items, most of them being electrical); furniture; electric vacuum cleaners, home cleaning materials (also large in number),

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The 1920s were marked by an increase in consumerism due to a booming economy post-World War I (CrashCourse, 2013), the increasing popularity of consumer debt (CrashCourse, 2013) and an increase in the mass production of consumer goods (Osburn, n.d.). Coupled with technological advances, families now had access to mass media (in the form of the radio and television) and modern conveniences, such as household appliances and automobiles. Radio and television broadcasts helped to build a mass culture, where consumers were watching, listening, purchasing and emulating the same things across the nation (Osburn, n.d.). Women’s suffrage granted women the right to vote; some women took this new found voting freedom as license to break from traditional female roles in other areas and began dressing and

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Consumerism rapidly swept through American Society throughout the 1920’s. This wave of new innovation caused people to buy new and expensive products, such as the washing machine and the radio; however, most did not have the income to afford these devices. So installment plans came about and because of this people began to go into debt. Another huge source of debt came with over speculation, as people who could not afford stock themselves bought it on margin. The 1920’s became all about appearance and throwing caution to the winds when it came to expenses.

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The 1920’s is the most live time in U.S. History. From the movements towards women rights to Prohibition, this decade was fruitful and dancing with joy and fear. The gladness arrived from the start of the exponential explosion of the country’s economy, where the wealth of the land doubled and people could go from shoddy farms to millionaires. Following suit was the movements of women rights and their ability to vote. With every smile there is a tear to follow.

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The 1920’s was an interesting time in American history. This era was also known as the roaring twenties. Although it is remembered as a fond time before the Great Depression there was also a lot of conflicts arising, Cultural conflicts in particular were at the center. Prohibition and Immigration were two of the main cultural conflicts during this time period.

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