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The Role Of Graeter's: Internal And External Stakeholders

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Stakeholders are individuals or groups of people who are affected by the activities, decisions and strategies of a business (Pride, Hughes & Kapoor 2015, p. 10). Fourth generation family members Richard Graeter II, Robert Graeter and Chip Graeter have separate roles but are equal owners of the business, thus share the responsibility for making all the decisions regarding the direction and future of Graeter’s (Pride, Hughes & Kapoor 2015, p. 95 & 255). Graeter’s have both internal and external stakeholders.
The decision to forgo short term profits in place of a long term view of the company firstly affects the owners and the employees, who are internal stakeholders in the business. External stakeholders affected by the decisions of the business
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