Apple Company is the one famous firm in worlds. It is very successful in the marketplaces because use good strategy. Also, Apple Company was founded in 1976 and it has reputation since its foundation. Apple Company produces many products such as, phone, I pad and computer. In the first time Apple Company manufacturing the computer then phone and watch. It is did not sell and share the software with other competitor and this strategy become risky of the company. The first risky with Microsoft Company this problems for programs and Microsoft company focus only on the software but Apple company produce the computer with new hardware and software. The Apple Company is coming with good programs that impact the Microsoft Company. Also, I Pad was …show more content…
The first reason, it has high competitive in market. When Apple produces the computer with new operation systems and these operation systems is different from other company. This helps Apple Company to increase the competitive advantage in market and motivation the company to do more innovation. The Apple produce every years new product that meaning Apple has high core competences. The second reason, Apple understanding what the customer need and wants. Also, it is to gain the strong relationships with customer because the customer is the aim of company to become successful. In addition, Apple understands what customer need then design the product. The third reason, it is doing different product with new technology and it doing the product that difficult imitate from competitor. The Apple Company focuses on quality, designs and customer services. Also, Apple Company has new designs of product and strong systems. The fourth reason, purchase some product from outsources because no company can produce everything. Also, it has good research and development. That helps the company to research in market to know the new technology coming in market and it help to develop the product. In additional, Apple tries to keep good relationships with other company. The Apple Company has high sustained competitive advantage because the answer is yes of the question of value, question rare, costly imitate and organized to capture value. The first one, question of value the Apple Company use the resource and capability in right way, so that can create the value to customer. The second one is question of rare. The Apple Company has rare