The basis of this assignment was to select an advertisement or commercial and analyze it by demonstrating my understanding of the rhetorical strategies; ethos, pathos, and logos. I choose a Super Bowl commercial put out by Budweiser depicting a feel-good message about drunk driving. The famous beer company traded in the Clydesdale horse for an adorable puppy to play the part of a dog who was left at home while his owner is out partying for the night. In this analysis, I address the intended audiences that the Budweiser commercial was catering to while addressing the subject, language, and predominate images used in this advertisement. I aimed to determine the overall purpose and stating whether or not the commercial was effective in persuading
For many years, companies have utilized advertising as a useful tool to promote their brands, convey a message, or sell their products. In today’s world, advertisements can be seen almost everywhere from enormous billboards along highways to a diminutive ads on a phone. But not all advertisements are successful. To convey a message, advertisements must contain rhetorical devices such as pathos, logos, and ethos. A good example of how rhetorical devices are used to persuade an audience is the Edward Jones “Nine Days” commercial.
The ads that my group created are about the Goldfish snack and they give a message to the audience. Goldfish campaign wants to show people that Goldfish snacks are good snacks. The message of the ad is trying to make people buy Goldfish. The target audience is people that haven't tried goldfish because the ads message it says that if they want a easy snack to try Goldfish. The Goldfish campaign wants their consumers to buy goldfish snacks and they use the devices and diction rhetorical devices to convince that Goldfish would be a good snack.
This group is a new generation that prefers identical and trendy forms instead of seriousness. Geico’s commercial is trendsetting. It is creating a group of consumers with lifetime loyalty to Geico. After making a connection with them, Geico enlarges its
This was not a new business, but in the increasingly competitive marketplace, manufacturers looked to more aggressive advertising campaigns (Young). Advertising capitalized on people's hopes and fears to sell more and more goods. One major trend of the decade was to use pop psychology methods to convince Americans that the product was needed (Green). The classic example was the campaign for Listerine. Using a seldom heard term for bad breath, halitosis, Listerine convinced thousands of Americans to buy their product.
When Montag was going to Faber's house and an ad for “Denham’s Dentifrice” was screaming through the speakers of a subway car to the point where Montag couldn't even think. “ ‘ Shut up, shut up, shut up!’ It was a plea, a cry so terrible that Montag found himself on his feet, the shocked inhabitants of the loud car staring moved back from this man with the insane gorged face, dry mouth, and the flopping book in his fist” (74). people are accustomed to advertisements as constant background noise. They are used to hearing the same jingle or sound
These advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals:
As the internet grows to become more vital to everyday life, the competition between the networks providing access to it grows as well. Verizon and T-Mobile – two of the largest internet service providers – are examples of this intensifying rivalry and actively portray their competition through the universal medium of television; one instance being a T-Mobile advertisement aired during the 50th NFL Superbowl. The commercial starts with a mocking of Verizon’s advertisement, which leads into Steve Harvey’s vehemently expressing T-Mobile’s superiority over Verizon, and then wraps up with even more statistical and social whiplash. By utilizing both artistic and logical rhetoric – including imagery, allusion, and appeals to Logos and Ethos – T-Mobile persuades Verizon users to switch to its network.
My childhood friends and I used to quote lines from the most popular commercials. I remember seeing 7Up commercials broadcasted repeatedly, hence it was my favorite drink at that
The last way the writer persuades the audience to make the commercial effective is through logical reasoning and well-thought-out situations. The writer did not exaggerate advertising. However, the writer used a logical situation that would keep the audience’s attention and allow them to see the product multiple times within the commercial. For example, if the writer of the commercial stood in a room and said buy our Chevy truck there would not be many people interested in the product. However, the writer used a logical situation, a dog and a young boy, to interest the audience and keep them guessing what the commercial is about.
Advertisements are everywhere, on television, radio, social media, billboards, magazines, and even on yearbooks. On the other hand, would it not be nice if every advertisement an individual saw, read, or heard were actually true? Like using Axe body spray really did attract women or eating Snickers truly made one satisfied in seconds? Yet, most of the time the advertisements that seem too good to be true, actually are. In fact, countless of ads are only slightly true and instead filled with many common errors in reasoning, known as logical fallacies, a sneaky marketing technique companies utilize to trick a consumer into giving them their undivided attention and money.
The music matched the spirit of the commercial which was effective in drawing in the audience into the commercial.
Lynx – Dumb Animals (1983), personally, got my attention, because with a powerful message on its slogan, shames whoever wears furs for confectionary ends; the message was ‘’It takes up to 40 dumb animals to make a fur coat, but only one to wear it.’’ What is very interesting about this ad is that it is not particularly targeting women that wear furs; it is targeting other people to put pressure on those who wear them. Moreover, the ad uses a very controversial image of a woman dragging a coat leaving traces of blood behind; which was used to draw attention to the suffering of the animals. Benetton – Unhate (2011) , was also a controversial and successful campaign from Fabrica and 72andSunny, that featured world leaders such as: Obama, the
The advertisement was established to attract electronic consumers. Apple is trying to convince young people, adults, and old generation to buy the new iPhone. The audience of the advertisement is people who are interested in technology and new devices. The advertisement grabbed the audience attention and made them more curious to get to know the device because most customers are affected by celebrities. The advertisement is showing the front side of the iPhone with a running finger on the screen.
The very first advertisements used basic humor, but as the campaign grew, they began partnering with
