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The Three Modes Of Persuasion In Archie Anderson's I Am One

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The three modes of persuasion are ethos, pathos, and logos. Ethos, pathos, and logos are used by individuals who desire to persuade an audience with a particular argument or claim. Persuasion techniques are often used by political figures, sales people, entrepreneurs, and just about anyone trying to persuade a target audience through emotions, character, and logic. The ad, I Am One, shows how these vehicles of persuasion are presented and used; rhetorical strategies like tone, attitude, and non-rhetorical strategies related, patriotism and history references. The advertisement displays an all capitalized statement by Archie Anderson, “I’m one of America’s 45 million smokers. I am not a moaner or a whiner. But I’m getting fed up. I’d like to get the government off my back.” This immediately captures the reader’s attention; such a statement leaves a reader with the urge to need to know what Archie has to say next. Archie’s target audience is not aimed exclusively towards smokers only but for non-smokers as well. His statement, “If you’re a non-smoker you may think the current attempts to ban smoking in America have nothing to do with you. But if you give me two minutes, I 'll tell you why I think it 's important that you know what 's going on and how it 's going to affect you.” Archie is committed to explain the cause and effect of banning smoking in America to individuals who do not smoke, thus persuading non-smokers to be on the same team as smokers who will be affected by
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