The Tipping Point By Malcolm Gladwell

Malcolm Gladwell’s The Tipping Point; How Little Things Make A Big Difference, he introduces The Power of Context introduces readers to a topic of human behavior,crime, and why the environment matters. The people most likely to be a reader of and interested in the topic of humanities would be people in authoritative roles, managers, owners, and leaders, as well as the everyday parent. In this chapter of Gladwell’s book, he argues in favor of the “Power of Context Theory,” explaining how the “Broken Windows Theory” works and listing studies and observations to prove his main argument that the immediate environment indeed plays a significant role in the behavior of people. To try and convince readers of his argument, Gladwell provides evidence

Gladwell tells readers “there are endless numbers of books by conservatives talking about crime as a consequence of moral failure” (293) as well as ”liberals made a similar kind of argument” (294) but both arguments are different from the Power of Context Theory. Gladwell likely anticipated that readers would question why The Power of Context is so different from other theories about crime. Nonetheless Gladwell understands that readers would compare The Power of Context to the conservative and liberal views of crime because those are all normal citizens have known and ask “if those strategies about crime never worked, why would this one work?” Having been exposed to black and white views the entirety of their lives, readers would have trouble differentiating an argument that could be compared to a new and vibrant color against black and white; readers would ultimately think that because they cannot point out the difference between liberal views, conservative views and The Power of Context Theory, The Power of Context must be the same as one of the others. To undermine the resistance, Gladwell states both the liberal and conservative views then points out to readers that The Power of Context is not to focus on a large aspects of crime, but the seemingly miniscule aspects. Gladwell hopes that him directly displaying the differences, the readers would come to accept that The Power of Context is completely different from the traditional standpoints and would be a distinguished tactic in attempts to solve