EVERYBODY EATS. THE TRENDS LEADING SOCIAL FOOD PHOTOGRAPHY
Food is an important part of our lives. Look at the number of social media posts that are devoted to food: images, recipes, restaurants, meals, ingredients and people craving their favorite snack. Everybody eats, and we often share the experience with friends and loved ones.
BE AUTHENTIC, REAL AND GENUINE
Most of the time in advertising what you see isn’t what you eat. In fact, it’s not even close. The “juicy” hamburger photo? It’s probably been slathered with motor oil to simulate meat juices and stuffed with burger-shaped circles of cardboard to keep each layer of topping perfectly in place. That cool and refreshing cocktail? It’s certainly filled to the brim with plastic ice cubes that won’t melt under hot lights and sprayed down with beads of glycerin condensation to fake the chill.
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Not to say food can or should be presented poorly in digital content; it still needs to look enticing and tasty—just not perfect. Specifically, there is no place for perfection on social media—it’ll look out of place. Just like the overly photoshopped model or the click-bait headline, consumers quickly spot and dismiss phony content.
CREATING THE CONTENT
Through digital platforms, most brands have to do more with less. Having fewer resources to commit to individual projects, means needing to be creative in how you are capturing content for digital media. With a few tricks and some photography fundamentals, brands can make their food and products look great despite