Author Dan Ariely, who is known for behavioral economics will come to Taiwan next week to promote his new book. He also is the writer of Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty, which became New York Times best sellers.[8] He said he have a different way of looking at the world. When Dan was eighteen years old, he joined the Israseli military. One day, he was in a room when a large magnesium flare unexpectedly catched fire. The explosion left his body over 70 percent burned. In the next three years, he stayed in the hospital and because the lack of ability to participate in daity activities, he started to see the world in the view of an outsider. He reflected on the goals of different behaviors of himself and others, about what motivates and causes people to behave as they do. When in hospital, Dan has to suffer from differrent types of pain, especially when he “bath”. After talking with the nurses who carried out his daily bath about the methods they use …show more content…
He began study at Tel Avic University and quickly fell in love with psychology. He had learned a lot in the class on the physiology of the brain which taught by professor Hana Frenk. This professor lost his legs in an accident and he turned his interest in pain to a professional interest. Through Frenk, Ariely not only learned how to make your interest in life turn to your professional interest but also learned a lot about psychological experiments. More than that, the most impressed Ariely in the class of Frenk is the attitude of the professor to the questions and theories of him. Even when he raised his hand in class or going to the office to offer a different view of some results that Frenk had presented, the professor always said his opinion was a possibility and told him to do tests to prove his theory was