In the 1960s, there were many radical spiritual critics of social terms, and "cultural imperialism" was one of them. Cultural imperialism is not only a set of economic, political and military colonial phenomenon, it is also a kind of thinking habits, it is the European and American developed world in a dominant concept, widely expressed in the field of knowledge, culture and technology.
In recent years, the cultural industry in the world economic and trade in the proportion of substantial growth, the United States by virtue of its multimedia, Internet, satellite TV and other advantages, to trade freedom as an excuse to actively penetrate into other countries cultural market, the United States by virtue of high Quality of literary and artistic
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American film and television industry represented by Hollywood occupying most of the world film market share at present. Hollywood is full of individualism and heroism, love story and the legend of star effect to weave - a strong temptation to American myth. Through the output of Hollywood movies, the United States to its cultural values and ideology to sell to other countries, which is the performance of cultural imperialism. One of the most representative is the series of Marvel Movies. From the Marvel Studios in 1944 launched the film "US captain", the United States super hero movie officially kicked …show more content…
Hollywood films industry set business, culture, political function as a whole, to seek the maximum value of the box office, but also to ensure that the product of political correctness, basically, not with the United States mainstream values and ideology conflict. It can be said that Hollywood movies are the carrier of American mainstream culture. As a rise in the Hollywood film a new force, Marvel superhero movies also convey the mainstream of American society ideology, political philosophy and values. From the perspective of ideological analysis of superhero movies, you can through the film in the ideology, values and other mechanisms to reveal the superhero film aesthetic characteristics and unique style, for our study of superhero films to broaden the scope of a broader