Theories Of Cognitive Dissonance

291 Words2 Pages
Cognitive dissonance is experienced by every human being goes through at some point of their lives, through rationalizing when there is an uncomfortable feeling for doing something that goes against their beliefs. According to this theory, individuals are able to recognize when they are acting in ways that are opposite from their beliefs. He argued that it would be hard for an individual to ignore the behaviors that violates ones principles, which will cause feelings of discomfort. Cognitive dissonance, when there are a differences and similarities between beliefs and behaviors, something must change in order to eliminate or reduce the dissonance. Feinster argued that there are three ways to help reduce or dissolve cognitive dissonance: the