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Thomson Osteopro Essay

930 Words4 Pages

The product feature is the product characteristics of that particular porducts. It able to let their customer able to understand and notifiable this products. From this advertisement, we can know the product feature of this Thomson Osteopro which it is free of pesticides, fungicides, yeast, sugar, coloring and preservatives. This products is a blue color label which stating the product name and a knee image that showing on the products. Each of the capsule of Thomson Osteopro is patented with glucosamine sulfate dipotassium chloride which is manufacture from USA. It also categorized in two different size which is 300mg and 400mg. Therefore, consumer that need to try on this particular products can be buying the smaller size of Thomson Osteopro. …show more content…

It is relates to customer’s social and psychological needs towards that particular products and services. It can be very effective due to the motives of buying this products is emotionally. In this Thomson Osteopro advertisement, it showing that if they are not going to consume and protect their knee bone, it will trouble their daily activities. In contrary, after they consume this products, their knee will feel much more comfortable in their daily life. They also will feel the painfulness when they viewing the advertisement. Apart from that, rational appeal also using in this advertisement. Rational appeal is to prove the product’s quality and usefulness to consumer ( E.M. Rawes ). According to Ken Orwig says that this testimony will including the product’s benefits, outcome, demonstration of products, facts and so forth. From this advertisement, it show that they are persuading consumer to use this products. They keep mentioning the products benefits of the product and how can help them to avoid the problems. This advertisement is keep on persuading their consumer to employ this products. Lastly, there also have benefit appeal from advertisement. This advertisement will provide benefit to public that consumed this products which is it able to help consumer repair their bone and avoid from osteoporosis problems. Therefore, consumer able to ensure they have a healthy

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