On the three core processes of business on the first one People he failed to let his employees know what he had in mind. No communication with them to get them prepared for what was going to happen or get any feedback from them maybe they would have had a better way to do something. He replaced most of his top executives with staff from Apple Inc. and cleaned house as if to say get out of the way and let us take over (CITE HERE) The second one Strategy for Mr. Johnson was to make J C Penney like Apple Inc. by getting a new set of customers. He reduced the number of promotions sharply and picked out a number of in-season items that would be on sale for an entire month (CITE HERE). This whole time he never asked the customers what they wanted