The book Three Cups of Tea by Greg Mortenson and Oliver Relin starts by telling Mortenson’s riveting story about attempting to summit K2. During the ascent, Mortenson’s climbing team was notified about the distress calls of a fifth climber. Mortenson was separated from his group during the rescue and descent of K2. After this separation, he wandered into the small village of Korphe. The people of this small village greeted him with warmth and helped him recover. After being nursed back to health, he was able to complete his decent and return to America. Mortenson planned to pay the people back by building them a school. He felt like education is what would empower these people who lived in such a remote part of the world. Upon returning to …show more content…
Jobs’ presentations are said to be very similar to a movie, as they have heroes and villains, unbelievable visuals and an outstanding supporting cast. Like a movie director or executive producer Steve Jobs was able to storyboard the plot of his presentations. For example, Gallo quoted Jobs saying, “IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple" (Gallo 100). He shared this particular comment with Apple’s sales team before he showed them the famous 1984 Apple television commercial for the first time. His crowd went crazy. Whenever people are able to band together against a common enemy or antagonist, they feel a sense of connection and even obligation to the hero that is able to dominate the villain. In Mortenson’s case, it was much easier for him to identify a villain to present to his audiences and financier. Mortenson was able to introduce an antagonist that millions of people throughout the world already loathed. The Taliban, which is an Islamic militant group that operates in both Pakistan and Afghanistan, is able to use religious extremism to gain overwhelming support in regions that are poverty ridden and lack basic human rights and education. Mortenson was able to use the hate that overwhelming amounts of people already feel towards this group to further his own agenda. Mortenson’s mission was to challenge the extremist rule of the Taliban by educating the youth in the at risk regions of rural Pakistan and Afghanistan. Mortenson felt that the most powerful threat to the Taliban regime was formal education that would allow the younger generations of these regions to develop their communities and villages into modernized towns and cities. He was able to utilize peoples’ fear and hate of the Taliban to paint himself as a hero that would go into these regions and challenge the extremist group social, political and religious agenda head on. While