Tim Hortons Executive Summary

Executive Summary

Tim Hortons which also known as Tim Horton’s café and bake shop. It is Canadian company which is recognize for coffee and other refreshments. The Tim Hortons chain was founded in 1964 in Hamilton, Ontario. The first two products introduced by the Tim Hortons were the coffee and donuts, but after the great success they introduced various type of hot beverages. They became the most popular donut choices in the 60’s and remain most the popular today. Tim Horton’s became so popular in Canada and other part of the world that it can be found in shopping centers, Universities colleges and in hospitals. This chain also provide 24 hours’ drive thru facilities to their consumers. According to the statistics, As of June 30th, 2013,

The target customer profile include that they crave for hot beverages for various reasons (i.e. caffeine requirement for their daily activities for various intervals of the day) everyone has to consume coffee as it is necessary to keep yourself warm and active. As the Tim Hortons is targeted everyone. There is something for everyone, such as teens, children, young adults, adults and seniors. Tim Hortons has opened their branches everywhere to meet and fulfill the needs of their customers. A Tim Hortons customer is always content with the good quality coffee, the excellent customer service, and the reasonable price. Tim Hortons intends to offer excellent quality items for its clients and customers through leadership, advancement and partnerships. This is reflected in their vision statement, which sets the company’s overall goal as: to be the quality leader in everything they do (Tim Hortons: Fresh cup of

As well as selling goods from within its Restaurants, it also sells products such as coffee packets, Christmas hampers and coffee machines through its online shop and through grocery stores. They sell their beverages in four different sizes (small, Medium, Large and Extra-large). Tim Hortons provide on the go facilities to their customers. Tim Hortons is currently concentrating on improving the products qualities by leveraging its Marketing strengths and advantages (Tim Hortons: 2011 Annual Report). The company continues to make menu innovations and increases the hot beverage variety. These actions are intended to ensure that its customer base does not get bored with the same products and to attract new