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Tim Hortons Is Going Global Essay

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Tim Hortons Is Going Global University of the People BUS 4407 Strategic Management Ryan Hoskin (Instructor) August 9, 2023 Tim Hortons, the well-known Canadian fast-food chain, has not only won over millions of people in its home country but has also effectively used multinational expansion, or globalisation if you will, to enter foreign markets and increase profits on a global scale. Throughout this brief review, I attempt to examine how the company formulated a successful strategy for global expansion, what costs associated with entering new markets it had to incurred, the scope of its potential for success in a globalised landscape, as well as the extent and nature of ethical challenges the firm faced (and still faces) in our interconnected world. Just like most multinational …show more content…

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