ipl-logo

Dr. Mark Post Case Analysis

1568 Words7 Pages

Introduction
The focus of this assignment is on the challenges facing the idea by Dr. Mark Post. The case involves the strategies that should be adopted in getting the new product to market. Dr. Post’s new product of tissue-cultured beef is major leap in the direction of reducing the reliance of food industry on agriculture. Dr. Post has made significant steps in developing the tissue culture grown beef for the production of hamburgers using non-conventional means. However, Dr. Post faces many challenges including the question of how to distribute the products and the kind of partners that should be sought. Post faces some challenges such as the high production cost and the need to reduce the price from $330,000. The product is likely to introduce a major disruption in the status quo and may be received differently by established players in the industry. Post needs to determine the best way to communicate to the different players in the industry to enhance acceptance of the new product. This essay presents recommendations on the best …show more content…

While customers have individual perceptions that may be based on their cultures, there is a higher level of openness towards other cultures and reflective distance from one’s own culture. As a result, the marketing strategies adopted have to consider the cultural aspects and the variations that may influence consumer choices. Some of the main issues that require consideration in this case include the skepticism of customers about the acceptability of tissue culture beef. Customers may view tissue culture beef as being significantly different from traditional beef. People may have varied views about tissue culture beef because it is grown in the lab. One of the main challenges would be associated with the view that eating tissue culture beef involves overt scientific involvement in the food production (Moon & Balasubramanian,

Show More
Related
149 Words | 1 Pages

Yesterday, Sloan Jackson, age 18 was put on trial for stealing a shirt from Famous Fashions in Merchandise Mall. He supposedly ran out of the store with a lump (which was the same color as the stolen shirt) in his jacket to go to Record Mart because there was a big sale going on. He then was found sitting next to the yogurt stand and the shirt was found in a trash barrel near the yogurt stand. He then ran away from the security guard but he was in the end caught and brought back to the store to return the shirt. At the trial yesterday the jury came to a verdict of being guilty after talking in the jury room for about 10 minutes.

Read More
1079 Words | 5 Pages

The journey of Chick-fil-A Chick-fil-A’s first location was opened in 1967. But, before that there was a restaurant called Dwarf House in 1946, this is where Chick-fil-A got its roots. Both Chick-fil-A and Dwarf House were started in Hapeville, GA. In these restaurants, Samuel Truett Cathy used a pressure cooker instead of deep frying because, he said it was to time consuming. Samuel Truett Cathy is also credited for inventing the boneless chicken sandwich.

Read More
129 Words | 1 Pages

Upton Sinclair’s, The Jungle is a novel, which affected the food industry in 1900’s but also in America today. People have learned over the years the truths about the food industry, revealed through Sinclair’s detailed evidence. Sinclair meant to aim at the public’s heart but instead he shot straight at their stomachs. One would easily be convinced to never again buy or eat meat again. Fortunately, people have seen changes from 1906 and have been currently trying to repair the Food Industry.

Read More
1237 Words | 5 Pages

The article, “Fast Food: Four Big Names Lose” employs the readers of such article to listen to an explanation of what other customers all around America value and do not value in the fast food chains that exist today. Written by Consumer Reports Magazine in August of 2011, a magazine dedicated to testing and surveying products and services themselves and to support groups and reporting the results of those tests to the consumers of America so that they may make more informed choices in their futures. Major fast food companies constantly brag and commercialize their success and the greatness of their product, however whether they actually compare to the product they so grandly promote is a different story. Consumer Reports Magazine delivers

Read More
932 Words | 4 Pages

A huge sum has been invested, so now it is really crucial for the product to succeed. Moreover the current product mix is not sufficient to bring long term profits for the company. As far as short term goals are considered, management wanted a successful launch for the product which will provide the right marketing and target of the new product line. While the long term goals involved adding variety and diversity to the product line to achieve a long term sustainable growth rather than just achieving short term

Read More
362 Words | 2 Pages

“Food, Inc.” is a documentary about the production of food that many people do not know about. The purpose of the film was to bring awareness of the industrial food production hoping that viewers will make better choices when eating. It was an interesting film because it showed footages of farms, slaughterhouses and food packaging factories, things that some people might not be aware of because it is not usually covered in the news. Aristotle’s means of persuasion was used in this film to demonstrate the main points. Ethos was used throughout the film.

Read More
1019 Words | 5 Pages

You get way more than just a bottle of seasoning or a package of bacon when you buy a product with a Raider Red Meats label. You buy years of collaboration, months of cultivation, days of calculation, and hours of dedication. What started as a way to fund a teaching process has blossomed into a full-fledged auxiliary enterprise, called Raider Red Meats, which now has successful business relationships to several grocery stores and local restaurants. The Meat Science and Muscle Biology Program of the Department of Animal and Food Sciences at Texas Tech University needed a way to supplement the cost of the comprehensive, hands-on teaching conducted in the meat science classrooms and labs.

Read More
466 Words | 2 Pages

Paradise Hill Medical Center – Case analysis 1. Recognize the background: the key of this step is to understand the medical issues involved. The medical issue in the Paradise Hill Medical Center (PHMC) was that 22 oncology patients received excessive doses of radiation therapy. The patients have not been informed yet that they received and overdose of radiation. The CEO alleged that it was the responsibility of the medical staff to inform the affected patients, and the medical team decided not to inform them about the error.

Read More
493 Words | 2 Pages

The Government of India took a huge step when it finally decided to ban beef around the country , and if not completely, it did it’s best that this animal - worshipped in Hinduism , Protected by Jainism and considered holy in Buddhism - had its freedom to live a life not afraid of the humans. No state law explicitly bans the consumption of beef and there is a lack of uniformity among State laws governing cattle slaughter. Most states have laws that make the slaughter of a cow / buffalo under the age of 15 to 16 illegal or if the animal is of importance and healthy. An argument, however, stated that the cattle will always be useful as even its dung is used for economic purposes.

Read More
489 Words | 2 Pages

- Nowadays, marketing a product is in a new dimension. We are in the technological era where internet applications like Tweeter, Instagram or Facebook are being used to sale any product from small to big scales. The American Xpress Open Forum has a guide of five tools that anyone can use enhance a company’s product marketing which brings great help to all beginners in the world of business. - Keeping the costumers coming back for more is a sign that the product or service is on demand, but it is also because of strategies out of the art that the business representatives implement.

Read More
1172 Words | 5 Pages

For instance, religious dietary requirements would not have anticipated the production of biofabricated raw meat materials such as in-vitro beef, and this ethical issue was widely debated online following the production of the first lab-grown beef patty in Maastricht (Heneghan, 2013). Religious authorities will therefore face the challenge of determining if these foods would be acceptable for consumption as this technology becomes more prevalent. Using the example of in-vitro beef, an analysis of these issues is represented in Table 4. Notably, if these foods are not acceptable for consumption from a religious authority’s point of view, then their consumption would be a violation of rule-utilitarianism ethics for followers of the particular

Read More
1117 Words | 5 Pages

Purpose: Statement of Problem/ key issues The purpose of this case study is to identify the alternative means of marketing the Bryant Pharma product Seflex. The company is looking for an immediate boost in the sale of the brand. The vice president of the marketing division of geriatric products of Bryant Pharma came up with a marketing strategy in which interview style commercial about the benefit of Seflex will be produced in which Jeanne Alyson a 1940s movie icon will talk about the benefit of Seflex and how it reshaped her life. The problem is Joe Bryant, the new CEO of the company is not satisfied by current promotional programming and consider them as “Off Brand” Background/Situation Analysis:

Read More
1225 Words | 5 Pages

After growing tired of hearing vegans and vegetarians telling her that it is absolutely atrocious to consume meat, Jacky Hayward makes an argument against these plant eaters in her article Why I Eat Meat (And Why You Should, Too). Starting off with a hypothetical theory, she responds to these vegans and vegetarians that if all people resorted to having a plant based diet then the world will eventually have no more livestock and soon no fertilizer. She continued on that the beef she eats is the “good” type of beef or better known as grass fed. This right kind of meat is the only one that should be consumed by everyone who loves eating meat. Her thesis statement revolves around the idea between the bad beef and the good beef, and that she herself only eats the good kind of beef.

Read More
1115 Words | 5 Pages

Grocery shopping is a family tradition every weekend. At the market, we read the labels: pig liver, pig heart, pig blood, pig ears, pig knuckles, and the list goes on. Then, my family stops by the prepared meals aisle. There, I notice the listings of fried pig skin, and see an entire pig hanging on the steel hook. I ask my mother, “How can there be so many options for choosing meat?”

Read More
768 Words | 4 Pages

In today’s world, there is a division among the people in the world regarding whether or not it is ethical to eat meat. After researching about eating meat and vegetarianism, I have come to the conclusion that it is indeed ethical to eat meat in today’s society. Sure, eating meat might have its drawbacks, but I have found that the benefits of eating meat far outweigh the negatives of eating it. Eating meat not only helps improve people’s health, but it also helps strengthen our economy and it has little difference in the environmental impact that involves in the farming of vegetables. Eating too much of anything usually results in a negative outcome.

Read More

More about Dr. Mark Post Case Analysis

Related Topics

Open Document