Tj Max Essay

816 Words4 Pages

TJ Maxx sells a variety of apparel, including shirts, sunglasses, skirts, dresses and jeans for men, women and children. They also sell kitchen utensils, household decorations, bedding, handbags, jewelry, shoes, and other seasonal clothing. The products aren’t specialized in a line exclusive to TJ Maxx, however. Instead, there are a variety of different brands for each article of clothing or accessory, offering a wide variety of different company’s products, rather than offering a few select products that are all under a homogeneous brand. What TJ Maxx is very well known for is selling not just apparel and items such as suitcases, but selling designer apparel and goods. They manage to get these goods when “a designer overproduces and department …show more content…

This allows the company to be more responsive to the consumer’s wants, as they can see which items are being sold more, and thus look for more products similar to those which they are selling rapidly, and put more of them on their shelves. Alternatively, TJ Maxx is also able to see which brands or articles of clothing are not selling as quickly, therefore they know which certain brands, styles, or colors are not selling, and either avoid those items completely, or buy them only when it is …show more content…

This is not the case, as nearly 85% of their merchandise is from the current product season, and anything from an older season is marked as such. This would seem consistent with their shoppers travelling and buying new merchandise for nearly forty weeks out of the year, as well as the weekly delivery of the products that these TJ Maxx employees are buying. This also dispels the rumor that the inventory at TJ Maxx is of lower quality than one would typically find in other department or specialty stores. Also, TJ Maxx’s CEO Carol Meyrowitz states that only about 5% of their merchandise is irregular (O’Donnell,

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