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Tjx Company Case Study

538 Words3 Pages

If TJX Companies decides to implement the strategy of making more contracts with additional specialty stores , TJX Companies would see an increase in sales due to the greater amount of inventory, an increase in its target market, in more loyal customers, in company recognition and also in its competitiveness with its competitors such as The Ross Stores and The Gap. TJX Companies will have to invest a lot of time in research and development in order to find the right main store that provides the needed merchandise for the company's customers. The company has to invest money into the new merchandise but as soon as TJX Companies starts its implementation, it will be able to receive feedback from its customers due to surveys to see if customers respond to the new products well. If the customers' feedback is well, the company should continue making more contracts with additional main stores to be able to …show more content…

In addition to that, the company can evaluate its sales to see to which products the customer responded the best which will help the company to make an evaluation on how well the customers responded to the new purchased merchandise. This would also show TJX Companies if the sales were based of the old or the new merchandise. However, since the company's recognition is not as good as the recognition of its competitors, it may take time to see the increases in sales and to make the people aware of the new offered products. The strategy implementation process takes about one year because it takes time to find the right main store and to convince the company's customers to buy the new merchandise. If the company experiences an increase in revenues, TJX Companies should continue to make contracts with even more main stores to continuously increase its inventory and to offer an increased product diversity to its

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