TOMS is a for-profit shoes company founded by Black Mycoskie in 2006.Is based in Calefornia.It’s type of business is retail. It become one of the famous shoes brand in short time due to its unique designs and the material used in manufacturing shoes making it comfortable to use for every person. Shoes are made in three countries Argentina, China and Ethiopia. TOMS strategy to increase the world,s attention to the poverty problems. TOMS committed to go with the modern fashion and offer different types varies between kids, male and females.Nowdays,TOMS start new sections of business like eyewear, coffee and bags and all follow the strategy which is one for one that created by Black Mycoskie
This case study will discuss the reasons and factors
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By this plan, they are generating their profit and in same time donating half of it to help poor people in need around the world. Also, attracting and gaining people loyalty by enhancing consumers thinking that they are effective factor in the development of society. Also, as a business man, one of the important things you need to learn is Resource management. So, Black Mycoskie put in his mind this point and tried to apply it, Despite the lack of resources but Black took advantage of everything possible to avoid wasting money in what the institution can be …show more content…
One for one strategy may every social entrepreneurs want to follow the same idea but may they face some problems. The sustainability is a must for a business ,that why it is difficult to apply it on non-profits like charity which is depending on fundraising.
What every company must learn from TOMS is that a business man not a require to have the money to start business as much as having the right business idea in the right time to continue in the market. The company should focus on their work and tender offer, and not spending on advertising and marketing because our customers will do it for us and effective manner.
Have you ever seen a successful company without promotion?
TOMS is one example. TOMS indirectly made the people promote their products because consumers love the business idea and the way they working and the high quality of their