Until 2017, there are top 10 film companies could be considered as giants in U.S film industry, such as Warner Bros, Columbia Pictures Inc, Universal, Walt Disney, DreamWorks, Paramount Pictures Corporation. Each of them has their unique selling point and different segmentations in market. According to Appendix 2, it illustrates that domestic Box Office sales in 2016. Walt Disney Studios owns industry domestic box offices records of $3 billion. Walt Disney proved that they know how to prime audiences. This is evident by their latest Movie, it is named as Beauty And The Beast, the Beast trailer drop which almost reach 127.6 million views (Only lower than Universal’s Fate Of The Furious’ 139 million). Moreover, Rogue One became the second highest …show more content…
According to the appendix 2, Warner is relishing the second-biggest domestic annual haul. It released Batman V. Superman in Easter weekend and Suicide Squad in first weekend in August in 2016. The Box Office sales of opening weekend of B V.S reached $166 million and Suicide Squad reached $133.6 million (U.S Box office Mojo, 2016). 20th century Fox reached $1.47 billion box office sales in 2016 and it is ranked at 3rd profitable company in U.S film industry. Most succeed movie of 20th Century Fox in 2016 is confirmed as Deadpool. The opening week’s box offices achieved $132.4 million. (U.S Box Office Mojo, 2016) Another R-rated movie from Fox is known as The Revenant. It surpassed Deadpool with $183.6 million domestic B.O after the opening week (U.S Box Office Mojo, 2015). Based on the statistics mentioned above, intensity competition among film companies could be confirmed. If a company wish to survive and grow in this fierce market, some factors need to be cared. Firstly, company should pay attention on Undifferentiating. Walt Disney did very well on this, they tried to design their unique customer experience. For instance, Disney substantialize their kingdom of fairy tales as Disney world. On the other hand, due to the extremely low switch cost of customer in film industry, film company have to ensure their film could satisfy the psychological requirements of most customer in different time. For example, during the Vietnam war period, lots war themed movie were released in order to satisfy the thirst for details in war of