Topps’ Elegant Printing LLC, is a local printing company. Currently located in Highland Colony Park Plaza, our goal is to provide consumers with printing catered to their needs. The high attractive quality, trendy colors, and unique message of our company have been gaining a competitive edge for the past four years. We create memorable programs, t-shirts, blankets and bags just to name a few. In addition, we are currently contracting with local schools and educational facilities for their printing needs. These jobs range from business cards, flyers, brochures, programs etc. Having a vast amount of printing styles to choose from, our goal is to keep our consumers happy and keep the happiness moving forward to other potential customers. Environment Analysis Listed below are …show more content…
License and Zoning. One of the difficulties in this area is while some Mississippi businesses may only need a local business license or a business permit Topps’ Elegant Printing also needed to follow federal licensing requirements. We have to keep our licenses that are required from the Madison, MS area up to date. 5. Technological Forces. Advances in printing capabilities, high-end ink, and the introduction of polyester t-shirts, innovative printing software etc. allows Topps’ Elegant Printing to gain an edge in the printing industry. This creates a demand for faster yet trendy, colorful and an elegant quality of more appealing printing products. Assumingly, as the demand for these materials increases, the cost to source these materials will decrease. 6. Sociocultural Forces. One potential competitive advantage for Topps’ Elegant Printing is their commitment to the "Passionate Creative Printing" label. Catering to baby boomers and the Gen Nesters, Topps’ Elegant Printing should be able to pass their printing values down to their children and grandchildren. The net result is an increase in potential new customers for Topps’ Elegant Printing. Primary and Secondary Target