Assessment1-Marketing Analysis Report
Ghufran Mohamed
20140056
Topshop’s stores are one of the biggest shops on worldwide; topshop is a British multinational fashion retailer of different types of shoes, clothes makeup and accessories. This report will cover and analysis the Topshop marketing strategy by discuss Marketing mix, Analysis of the marketing material of top shop, Describing the Topshop message, SWOT analysis and Analysis of the social media of Topshop.
Marketing Mix:
These parts are discussed and covered the topshop marketing mix. Marketing mix includes the 4P’S, the product, price, place and promotion.
The product, Topshop has become a very popular for the younger generation. Topshop providing a product that suits customers, with higher quality that
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Topshop they did not use the TV to promote their products, but they used many celebrity and social personalities to promote their products such us Kendall, Kylie, and others. Topshop promotes their products by articles, magazine, and events, also they using mobile application for promoting their products. They’re some pictures of the Topshop events and magazine cover.
Analysis of the marketing material of Topshop:
This part will highlight and cover the Analysis of the marketing material of Topshop, the reciprocity, and the consensus.
The Reciprocity, Topshop has many different offers and packages for their customers, some of these offers Topshop have a tour bus, the first 30 customers that get the tour bus ticket in each day will get a gift card.
There are other offers that Topshop give it for their customers which when the customers buy more than 400$ the customer will get discount 10 % for each piece, Topshop gives offers for the student 20% discount and also they gave offer for the online shoppers, they give them an online coupons that introduce the new