Mobile marketing services exist to release mass messages to a complete list of recipients for a low monthly cost. These services include sending out a single mass message to a list of mobile numbers. Many consumers today have smartphones which consists of unlimited SMS plans; this is an extremely cost-effective method of directly contacting a vast audience quickly and effortlessly. Although these messages have the capability to reach an endlessly amount of audience, sending out these messages is not enough. Without the reporting tools to view where the messages are going, the interactions and responses they may be receiving, mobile marketing loses much of its potency. Now more than ever are businesses focusing more on creating easy-to-use …show more content…
Mobile users use a search engine app such as Google or Safari to view your website on their cell phones and almost immediately view images of the products and text description rather than having to wait for an old-fashioned website to load. It is not uncommon to find special messages exclusively for your mobile website users and even offer mobile users discounts that regular customers don't receive if they were to walk in the physical store. With this, businesses boost sales, retain the loyalty of their customers and expand their reach. This is especially true with the Tory Burch website. With only 160 worldwide, Tory Burch needed another way to connect and reach its customers. Tory Burch’s mobile website provides customers with the ability to easily search and shop for products almost anywhere at any given moment. 44% of the company’s internet traffic are stemming from smartphones and tablets and 28% of the company’s sales are attributed to mobile devices. Tory Burch hits an 80% return rate for its mobile app users. The main focus of ToryBurch.com was to drive sales and enhance the overall customer experience. Another great example of a great mobile website is Shutterfly. Shutterfly is an