Toyota Camry Research Paper

The Toyota Camry: The Better Choice of Scooter

After World War II, the Japanese rapidly development on economy and technologies is regarded as its Homeric epithet, which is the trigger of many new factories and brands’ rises. One of the most impressive one is Toyota. All around the world, billions of people are looking for cars with various style or the symbol of status. However, not all the consumers have such requirement. According to a research of car market, a large number of car buyers always search for the cost, comfort and safety. (Elan Brannan, 2012) Since 1982 Toyota Camry was first manufactured, Toyota has been focusing on Camry’s cost, comfort and safety; it gradually became one of the most popular midsize car all over the world.

In America, the average price of a new car is around $30,000. (National Automobile Dealers Association, 2015) As the average budget of consumers is $30,000, they have to choose a car at scooting level. At this level, Ford Fusion and Toyota Camry have been playing monopolistic game in market for decades. However, Camry boats a slight price advantage over the Fusion-form the base-level to the luxury-level Camry cost $1,300 less on average. Buying a car is a magic show, none is able to predict what may force them to spend more. To put it in another way, the money spend on purchasing is just the first hand, as Michael Burgess has said, “ In this system, the cost is usually invisible.” On the other hand, car buyers consider the cost on gasoline as well. To measure the level of a car’s oil consumption, people always are able to have a straight view by MPG(miles per gallon), which is a unit to indicate how many miles vehicle can travel using one gallon of fuel. To take Fusion as an example, both Fusion’s and Camry’s engine have the same level of horsepower, which is about 175-horsepower. However, as Camry upgraded its engine to an Ecoboost one, the difference of oil consumption level between them has a huge gap. The Fusion’s 2.5-liter 4-cylinder is a 175-horsepower engine that returns 23mpg in city and 34 mpg on high way. In contrast, Camry’s 178-horsepower is able to have 28 mpg in city and 36 mpg on high

James Mirrlees once taught consumers,"To be successful in market, we should spend less money but gain more utility form productions." In other words, the comfort is another part to evaluate a vehicle. Camry belongs to midsize cars, but its interior has an extremely high quality. For both drivers and passengers, the comfort of seating system is important to every one on the vehicle. Toyota Camry provides eight-way power-adjustable driver seats and four-way power-adjustable passenger seats to consumers, which allows drivers and passengers can adjust a proper and comfortable seat for themselves. What’s more, considering the healing system of cars always work gradually after the engine starts, Toyota combine the healing system with the seats, which offers warm driving environment for owners. "Toyota says increased insulation helps make these the quietest Camrys ever, a claim we found easy to believe while on the road." Kelley Blue Book viewed when she bought a