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Toyota Corolla Ads

440 Words2 Pages

In the October 2015 issue of EBONY magazine, page 115, the advertisers for the new 2016 Toyota Corolla have drawn together a phrase for their ad above the company name and the model of the automobile they are featuring. In huge letters, it reads, “The biggest win happens on the road.” The ad visually shows a delightful scene of flashing neon lights thrown by a crowd of people. Written in big print, “The biggest wins happen on the road.” The image they used assured it. The crowd in the scene are having a blast with their neon lights and shades, except for one particular guy who is standing next to the Toyota Corolla. The advertisement is persuading the consumers that with the Toyota Corolla you can “stand out from the crowd.” The overall intention of the image is to stimulate our desires to want to drive the next “big thing”. …show more content…

In the market, the 2016 Honda Civic is being compared with the Toyota Corolla both running in the same price range, gas mileage, and passenger capacity. The overall rating for the Toyota Corolla is four stars with proven safety and reliability. The 2016 Toyota Corolla was ranked the “most dependable and compact car” by J.D. Power and also received a 5 star overall safety rating by NHTSA. Customers reviewed the car as “fully designed, stylish, and

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