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Toyota Corolla Ads

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In the October 2015 issue of EBONY magazine, page 115, the advertisers for the new 2016 Toyota Corolla have drawn together a phrase for their ad above the company name and the model of the automobile they are featuring. In huge letters, it reads, “The biggest win happens on the road.” The ad visually shows a delightful scene of flashing neon lights thrown by a crowd of people. Written in big print, “The biggest wins happen on the road.” The image they used assured it. The crowd in the scene are having a blast with their neon lights and shades, except for one particular guy who is standing next to the Toyota Corolla. The advertisement is persuading the consumers that with the Toyota Corolla you can “stand out from the crowd.” The overall intention of the image is to stimulate our desires to want to drive the next “big thing”. …show more content…

In the market, the 2016 Honda Civic is being compared with the Toyota Corolla both running in the same price range, gas mileage, and passenger capacity. The overall rating for the Toyota Corolla is four stars with proven safety and reliability. The 2016 Toyota Corolla was ranked the “most dependable and compact car” by J.D. Power and also received a 5 star overall safety rating by NHTSA. Customers reviewed the car as “fully designed, stylish, and

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936 Words | 4 Pages

Countless larger companies utilize powerful rhetoric strategies to create a certain image of their product and convince consumers to purchase said product. The car company Jeep aired an advertisement during the 2020 Super Bowl, which attempted to sell one of their newer Jeep Gladiators. The company based their advertisement on a familiar and comical movie and included widely-known actors. The advertisement included fun dialogue and eye-catching imagery that allowed audiences to stay intrigued in the story and idea being expressed. The advertisement portrays to all possible consumers, through effective strategies, that the Jeep Gladiator aids drivers in making each day new and exciting.

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199 Words | 1 Pages

Using each and every single one of these rhetorical appeals, the audience is given ample information on the repercussions that texting while driving can cause. Despite having a weaker use of logos, the appeal still works in the ad because it is complimented and strengthened through the use of the pathos, ethos, and Kairos to convey the message that texting while driving is dangerous. One of the strongest appeals that helps to support logos, was the expert use of pathos. Through pathos, the ad organization is able to connect with teenage drivers by confronting their most vulnerable point – their emotions. Teenagers tend to be very emotional because of the point of life that they’re at is a difficult phase between puberty, becoming an adult,

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714 Words | 3 Pages

Perhaps the most heartbreaking is the young daughter’s face, as she is unaware of what is about to happen. Not only does the ad appeal to pathos, but it also provides a sense of logos. The ad presents a simple if/then statement: if someone is distracted while driving, then an accident is likely to occur. It is clear that the entire accident could have been prevented, had the driver’s eyes been focused on the road.

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1212 Words | 5 Pages

Activity 29 The rhetorical situation of advertisement establishes ethos with the logo and text of the US Department of Transportation. By doing this, people simply passing by can establish a connection to the advertisement, leading them to be interested in what it has to say. The advertisement does a tremendous job appealing to pathos in the picture, and even the description of the picture. With the text, “I was looking out for other cars.

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1253 Words | 6 Pages

Scott Conant provides credibility to the advertisement by pressuring others into thinking that investing in an Infiniti is the tasteful and sophisticated decision. The claim that the GX80 is for the people who matter attempts to establish logical appeal to the consumer despite the fact that it insults those who do not own an Infiniti vehicle. Lastly, visual appeals in the ad draw people to believe that buying an Infiniti will bring them closer to nature and develop the camaraderie of relationships with all those who ride in the GX80 with the consumer. Through all rhetoric presented in Infiniti’s advertisement for the 2015 GX80, the marketing strategy is ultimately working to target people’s most important human desire as according to Simon Sinek: a sense of belonging and social importance. While the logical appeal used in the advertisement inadvertently states that people driving Infiniti vehicles matter more than those who do not, the advertisement still successfully establishes that purchasing the redesigned Infiniti GX80 will strengthen relationships with friends and family over the common bond of a luxury

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741 Words | 3 Pages

The reason I say that is because the commercial informs us on the vehicle and what it can bring to the table and the persuasion aspect comes from the new feature of the car finder app. The director uses the car finder app in a possible situation to show the effectiveness of the product which puts the persuasive idea into the audience’s head and in turn the idea to buy the car. The audience for the commercial would be everyone watching the super bowl and or someone interested in buying a new car. The director uses alliteration in his commercial by having the reoccurring theme of having the dad keep showing up at the location of his daughter. Just like an author uses alliteration to repeat a word to prove their point, the director uses it to show the car finder app in action and push the sale of the

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647 Words | 3 Pages

Purpose Cadillac’s commercial ‘Poolside’ aired during the Olympics, a traditionally heightened time for American pride was intended to influence hardworking up-and-coming Americans, to buy their car. As most Americans sit down to watch the Olympics, they’re rooting for the home team. American viewers want to witness fellow Americans “go for the Gold”. Moreover, they have already watched dozens of “Personal Segments” about athletes who have worked exceptionally hard, made extraordinary sacrifices, and are now poised to succeed. The message: if you work hard, you can achieve success, parallel to the Olympians.

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704 Words | 3 Pages

The famous philosopher, Plato, once said that “rhetoric is the art of ruling the minds of men.” A person or company may appeal to ethos, logos, or pathos in order to convince the minds of whoever may be listening to their message, thereby allowing them to “rule” the minds of their audience. The commercial, made in 2014 by Chevy, strives to grab the attention of people with middle/upper-class incomes who are looking to buy a new car. The Chevy commercial, “Maddie”, emotionally connects with their audience, establishes trust in their brand, and presents facts in order to successfully convey their message that their car is a best friend for a lifelong journey, similar to a dog.

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715 Words | 3 Pages

KIA could be implying that the people who desire this vehicle are all successful and well off. Then the scene switches to a police officer driving a KIA down a highway, and it shows the mountainside in the background. The ad then shows the car from two angles. The first angle is a small shot of the front tires of the car. Next

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1431 Words | 6 Pages

The 2012 advertisement targets the young wild-hearted citizen who likes to go just a little over the seed limit, by using a scenic landscape of an open road with the car flying by. In the fine print of the ad it states that the car 444 horsepower with a 5.0 exhaust making it uses the logos persuasive technique by state statistic facts. The ad also uses a ethos tactic by displaying the car moving at a high speed to imply that the car is made for that and wont have any problems making it reliable. While the image uses a pathos appeal with a calm view along the water while the car is driving by. The Calm orange sunset along side the car creates a shadow under the car, which make the simple black color pop with the red ascents.

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1022 Words | 5 Pages

The only other ground vehicle -- Jeep’s line of work-- is burnt, crushed, missing tires, and missing glass. This easily demonstrates the frailty and susceptibility of its competitors. Although the destroyed vehicle does not bear a logo specifically indicating a competitor, it is clear the vehicle is not a Jeep. Creating the dichotomy between weak, fragile competitors and the strong, durable Jeep, the advertisement goes further to put the two together in a metaphorical boxing ring. By presenting the Jeep Wrangler in the climbing position, it appears powerful, like the painting of

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480 Words | 2 Pages

A company’s success is deeply dependent on its ability to appeal to as many people as possible. Chrysler Jeep does this by placing a variety of different people and situations into one commercial therefore making it possible for Jeep to reach all sorts of audiences. Jeep manages to take scenarios that are polar opposites and relate them back to each other using their one common tie: Jeep. Jeep Portraits successfully convinces loyal Americans to purchase a Jeep.

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143 Words | 1 Pages

In fact, billboards, a creation of man, had to be stretched 10 times their original length for drivers to notice the advertisements. The ever – proliferating ignorance in this culture is subconsciously killing them. To get away from the truth of their lives, people speed on the highway,

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1405 Words | 6 Pages

Every year Doritos creates many memorable commercials that air during that year’s Super Bowl. These commercials often display many humorous and violent situations as well as attractive people, who are mostly women. Doritos advertisements also display similar characteristics and concepts that are in their commercials. In Jib Fowles article, “Advertising’s Fifteen Basic Appeals”, he explores the fifteen needs that advertisers use to appeal to their target audience. One of them is the need for attention, which is simply the desire to exhibit yourself in a way to make others look at you (283).

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476 Words | 2 Pages

The Longfellow poem shows what discerns a hard working individual who will rise above the others from the people who will do the bare minimum. Henry Wadsworth Longfellow wrote this poem as a quote a long time ago, but in the for of a poem. The Longfellow poem states, “The heights by great men reached and kept, Were not attained by sudden flight; But they, while their companions slept, Were toiling upward through the night.”

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