Verizon has many customers that were appealed to what Verizon offers. Training and development is always evolving to reach its best potential. Companies look for the best responses from customers and employees to maintain the brands image and marketing strategies. Many companies have used different methods and techniques to improve their monetary gain. Issues affecting businesses of all industries have been improved by training and development. Verizon, a company in the top 10 ranked companies, gained their position due to their competitive edge, marketing of the brand, and the partnerships involved as well as the training and development. For example, the incentives Verizon offer gives more of a competitive edge. When researching the incentives …show more content…
99), a brand is described to include the look and feel of the training function used to create customer expectations. The brands appeal on society will gain customers and keep them. Starting in human resource management, successful marketing relies on many aspects. The policies, practices, and systems incorporated influences behavior, attitude, and performance. Managers can support a company’s business strategy. Training and development professionals are expected to design learning activities to enhance company success. Verizon has made these training activities more convenient with electronic training. This convenience adds to the appeal of the brand. Now that I have explained the importance of marketing the brand, I will now explain the importance of …show more content…
New technology allows training to occur at any time and any place. Virtual teams are separated by time and distance and rely on email, video conferences, and internet. Training and development through Verizon experienced a flat training budget and a work stoppage that resulted from the expiration of union collective bargaining agreements (Friefeld, 2011). There were three main business goals in 2011 for Verizon. The first, to build a business and workforce as good as its network. Second, to lead in shareholder value creation. Third, to be recognized as an iconic technology company. In the training and development, competitive edge, marketing, and partnerships are to align with goals and objectives. I had found many fun facts about training on page 40 of our textbook (Noe, 2013). Approximately $171.5 billion is spent on employee learning and development in U.S. organizations. Employees spend 32 hours in formal training each year. Training is delivered 42% by an instructor, 22% online, and 24% combination of both. The roles, competencies, and position of training professionals also play a role in Verizon’s