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Tripadvisor Executive Summary

1159 Words5 Pages

PS. I am still working on my part.
1. TA's competition
TripAdvisor competes in rapidly evolving and competitive markets. The company faces competition for content, users, advertisers, online travel search and price comparison services also known in the industry as hotel metasearch, and online reservations.
In the competition to attract users to the company’s platform, they rely on their ability to acquire traffic through offline brand recognition and brand-direct efforts such as online search, email and television. These marketing strategies can be impacted by competitive site content, changes to their website architecture and page designs, changes to search engine ranking algorithms, updates in competitor advertising strategies, or changes to display ordering in search engine results such as preferred placement for internal products offered by search engines.
TripAdvisor competes with different types of companies in the various markets and geographies they participate in, including large and small companies in the travel space as well as broader service providers. More specifically:
• In the Hotel segment, TripAdvisor both partners with, and faces competition from OTAs (including Expedia, Inc. and The Priceline Group, Inc. and many of their respective subsidiaries and operating companies); hotel metasearch providers …show more content…

Continuous product testing and speed to market are two of our most important priorities, as they enable the company to create a richer user experience. TripAdvisor operates on a regular product release cycle, where releases contain new product features for their websites and mobile applications. Their ongoing commitment to innovation also extends to content syndication and review collection partnerships, as they leverage they technology and content for the benefit of other websites. In addition, the company utilizes manual and electronic fraud detection in order to maintain the quality and authenticity of user

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