Tronc Inc Essay

Tronc, Inc., previously known as Tribune Publishing, has recently acquired The New York Daily News, an award winning tabloid and newspaper company. Tronc, Inc. is known for being the parent company for many publications, such as the Los Angeles Times and the Chicago Tribune (“The Daily,” 2017). With this acquisition, Tronc, Inc. earns a bigger audience, boosting it to up to 80 million visitors every month (New York Daily Staff, 2017). This increase also leads to Tronc, Inc. to have a similar market scale as competition New York Times and The Washington Post (Farhi, 2017). Tronc, Inc.’s CEO Justin Dearborn states that bringing inThe New York Daily News to their group of publications will “provide us another strategic platform for growing our digital business, expanding our reach and broadening our services for advertisers and marketers” (ibid).

Although the acquisition was mostly in order to expand Tronc, Inc.’s market share, it was also a result of the dying newspaper industry. Due to technological advancements in this century such as the

It was stated in class that Apple, Inc. purchasing Beats Electronics was not due to its products, but for its target market. Since Beats Electronics is geared towards the younger generation such as the millennials, Apple, Inc. wants to increase their market to the same target audience. If Apple, Inc. did not acquire Beats Electronics, there would have been a competition of every type, more specifically a vertical competition. A vertical competition refers to “competition between channel members at different levels in the channel,” which Apple, Inc. in this case is the parent company and Beat Electronics is a private brand (Rosenbloom, 2013, p. 83). Similarly, Tronc, Inc. purchased The New York Daily News in order to increase their target market segment, which is now a total of 80 million visitors monthly (New York Daily Staff,