US Beer Market In 2015, the recorded number of breweries have increased about 700 from 2014, reporting to 4,824 brewery facilities in U.S. The U.S. beer industry has significantly changed the past 30 years, as in the time period of 1983, where there were only 49 breweries, it reached 7,190 permitted breweries in 12/2016. Beer Production Levels: According to The Brewers Association craft beer industry group signifies that are around to 4,800 breweries in the U.S., the most that have been recorder since 1873, and that the choices overflows. However, about 1,400 of those are brewpubs that aren’t putting beers on bar taps or store shelves. Also, the 1,900 or so microbreweries that exist are competing in a U.S. beer market in which exactly …show more content…
5,005 breweries exist in the US, with 99% being either small or independent craft brewers. An 8% growth of the small and independent breweries having been proven. (2016). The continuous growth of the small upstart breweries stated the U.S. beer market as a competitive and vigorous industry. American’s (65%), prefer craft beer, as it provides them with a greater variety of choices. https://www.brewersassociation.org/press-releases/2016-craft-beer-year-review-brewers-association/ USA, has a large amount of home brewery companies produced in the country , therefore in 2015, the U.S. beer industry has shipped 206.7 million barrels of beer and 2 million barrels of cider, which is equivalent to 2.8 billion cases and 28.4 million cases perspectively. Commerce Department, 2015. Additionally, only 14% of all beer was imported from more than 100 different countries worldwide, as the 85% of beer was domestically produces in the U.S. Source: TTB and U.S. Commerce, …show more content…
The company’s largest brand by volume, Bud Light, was also the leading US beer with 4.3 billion litres in sales or 18% market share. In late 2015, Anheuser-Busch InBev announced an acquisition of SABMiller. Although significant on a global scale, US antitrust regulations will demand that the company divest SABMiller’s brands in the US to Molson Coors Brewing Co, which conveniently already happens to own the US brands through the joint venture with SABMiller, MillerCoors. Additionally, the numbers of the beer import have significantly fallen to 6.8%, reporting to 33,366,352 BBLS. The overall beer market expresses $107.6 Billion and a 10% sales growth of the Craft Beer Market, reaching $23.5 Billion. Source: Brewers Association, Boulder, Co. Based on beer shipment data and U.S. Census population statistics, U.S. consumers 21 years and older consumed 27.5 gallons of beer and cider per person during 2015. Source: NBWA Industry Affairs, 2015 About 235 million people, 73 percent of the population, are over the age of 21 and considered legal drinking age. The share of the U.S. population over 21 has increased steadily over the past 10 years. In 2006, the share was 71 percent. Source: U.S. Census and NBWA Industry Affairs,