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USPS: Navigating The Changing Landscape Of Communication

466 Words2 Pages

In navigating the changing landscape of communication, USPS must undergo restructuring to meet the evolving needs of society. While some support embracing digital advancements and streamlining operations, others emphasize the value of traditional mail services. A balanced approach that draws both sides of both perspectives is crucial for the USPS to thrive in the 21st century. During the rise of electronic communication, there is a call for the USPS to adapt to modern technologies to include relevance. Source A signifies several strategies for the USPS to evolve, including expanding into e-business by providing every American with an email address and utilizing advertising opportunities. The source suggests, "Give every American an e-mail address when …show more content…

These sources emphasize the need for the USPS to innovate and leverage digital platforms to sustain its operations. However, some may argue that the process of traditional mail services undermines the value of physical correspondence. Source F celebrates the significance of handwritten letters, contrasting them with the short nature of digital communication. The source states, "E-mail is fast and simple, but to me, an old-fashioned, handwritten letter has value in this speed-obsessed world" (Cullen). Furthermore, Source E underscores the financial importance of direct mailings, which constitute a substantial portion of the USPS's revenue. As highlighted in Source E, "Revenue from direct mail 'is the financial underpinning of the Postal Service—it could not survive without it'" (McDevitt). These perspectives take safety from overlooking traditional mail services' enduring appeal and financial viability. While acknowledging the value of traditional mail, the USPS must embrace change to remain viable. Source A suggests that increasing service and rebranding can enhance the USPS's competitiveness, addressing concerns about declining trust in the

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