Big skinny is a USA based company, which caters unique wallets to consumers. The unique features of the wallet are extremely smaller in size, minimal in weight, extra wide card pockets, interior with greater grip and water resistant. With such features the Big Skinny wallets are categorized as healthier wallets, as carrying a thick and heavier wallet would lead to back pain and sciatica. United Kingdom being named as the 6th largest economy in the world, consists of a population of 63 Million in year 2012 and forecasting a population of 65 Million by year 2017 (UK Fashion Market Report, Pg 03). People in United Kingdom are more likely being transformed towards fashion oriented. As per information provided in the UK fashion market report (Pg …show more content…
As per the retail director of GFK, Andrew Phipps “The UK fashion scene has long been synonymous with setting the trends that the rest of the world follows. From the dedicated tailors of Savile Row to the eclectic mix found in the small boutiques dotted around the country, the consumer in the UK is able to make whatever fashion statement they choose” (UK Fashion Market Report, Pg 08). And also as per the fashion market report (Pg 08), looking at the UK online retailing, “the compound annual growth in UK e-commerce is 7.6% from year 2012 to 2016, 20% of the UK consumers spend more online than in US, France or Germany, which has lead to a 300% growth in mobile commerce in year 2012 and 29 Billion pounds in UK internet retail sales”. UK being more fashion oriented, looking at the consumer confident levels and online sales forecast, this would be the most appropriate time to introduce Big Skinny wallets to UK market through online and retails sales outlets to capture the market. This study will evolve and discuss further on the environmental analysis on UK market through SWOT, PESTEL and Porter’s