There are four major elements that make up the marketing mix: product, price, place, and promotion. A product can be described as everything that makes up a good, service, or idea, including product design, features, colour, packaging, warranty and service levels (Kerin et al., 2015). A price refers to the amount of money that a product will sell for. The place consists of the channels where a product is distributed, as well as the merchandising used to sell the product. And finally, promotion includes all of the ways in which consumers are made aware of a product, such as advertising, public relations, sales promotion, direct response, event marketing and sponsorship, and personal selling (Kerin et al., 2015).
Case Analysis: J. C. Penney Company, Inc. Founded by James Cash Penney in 1902, J. C. Penney Company, Inc. has grown into a major mid-tier retailer. Focusing on providing goods and services for middle-income families, Penney’s competes in several segments. Although men’s and women’s apparel accounts for nearly half of all sales, Penney’s has a diverse portfolio including cosmetics, hair salons, home furnishings and appliances (J. C. Penney Company, Inc., 2015). As one of the oldest retailers in America, Penney’s has recently struggled to maintain the loyalty of existing customers while attempting to attract new ones. Historical Background Penney’s faced a hyper-competitive environment following the recession of 2008.
I think it is a really clever idea to combine entertainment with fashion. I know a lot of people like the show Stranger Things and looks from the eighties are coming back into fashion. It benefits Netflix by advertising the show on the clothing and it is a good way to get people who enjoy the show to buy Topshop’s clothing. That makes me wonder, did Topshop buy the rights to make Stranger Things related prints? My assumption is yes
Have you ever gone online to buy something and ended up purchasing more than what you expected? There is a science to how the online websites get your attention to purchase the latest styles. Every season the websites need to find new and creative ways to solicit these items. Often times an online store will have special offers, coupon codes and free shipping to draw the consumer in. In this essay I will talk about what the online stores do to encourage consuming behavior.
Women are contributing around 85 % in all the online consumer purchases. They are also ahead in purchasing the items for the categories for male-dominated items. The items like wallet, handbags and various different items are purchase by women for their male partners. The shopping on the internet has evolved from the techie toys of 1990s to the consumer based search on the mid-2000s which are now currently spread to the multichannel powerhouses and the mobile apps. The women are flexing their
Child labor is something people in the United States might think of as awful, but for families in countries like China it is a way of life. Name brand companies, for example Nike, have their products made overseas often using children to do the work. The use of child labor in other countries for Nike brings up the debate on whether or not the United States should buy products that have been produced by children. The United States should not buy products manufactured with the use of child labor because of the unfair wages they get paid and bad working conditions. Some may argue that by putting children to work it is lowering the unemployment rates in countries, the morals of buying products produced by young teenagers is just flat out wrong.
Strategic Direction Britvic plc. is a British soft drinks producer in Hemel Hempstead. It is the second soft drinks producers in United Kingdom. Also, it is quoted on the London Stock Exchange and is a constituent of the FTSE 250 Index. Britvic plc. manufactures, markets and sells both Britvic and PepsiCo brands in UK and Ireland, supported by dedicated commercial teams in both countries.
Hey leigh, I am so sorry for the late reply. I really do appreciate the advice you gave me I have searching freefashioninternships.com daily for anything that may pop up. To answer your question about what I would want to learn more about within the fashion industry, that would be the marketing and behind the scenes along with some PR. I currently work at the new Ulta store here in Bel Air and I was hired for customer service
Moreover, the growing preference of customers to shop online has boosted the online retail trade globally. E.g. the online retail sector in Europe is expected to reach a value of $675.8 billion, an increase of 99.1% since 2014. The Asia-Pacific market is also expected to witness strong growth in online retail sales in the next few years, driven by strong growth rates in China and India. According to industry sources, the online retail sales in China are expected to grow at a CAGR of 20% during
1. Why did Nike fail to address corporate social responsibility early on? Nike fail to address Corporate Social Responsibility early on because to be remain competitive, keep on producing in low cost and increasing profit, Nike footwear factory has moved to the other country with low costs labor. At first, Nike was founded in U.S then began moving to other country in the 1960s, to Japan, then Korea and Taiwan, and in the beginning 1980s, to Southern China and Nike footwear production still keep on moving to the other Asian country where the manufacturing cost is still low.
It is normal for our society today to treat online shopping as a ‘trend’ and accept that the action is a good thing. We are influenced by our peers and we do things to unconsciously satisfy the people around us. With millennials having the power to change the current trends, it is no wonder why a lot of teenagers use online shopping. Not only does it spread widely all over the world, but there are also certain factors that encourages the people to frequently use online shopping.
In 2009, fashion and leather goods account for 18% of total revenue, which is extremely significant
Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.
More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and
It is predicted to reach 843 billion dollars in value in 2020. Also, the value of the global apparel market totaled 843 billion dollars in 2016. The apparel market covers all clothing except leather, footwear and knitted items. It is forecast to reach 1 trillion dollars in value in 2021.
