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Ulta Beauty Mission Statement

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A. History about Ulta Beauty • Ulta Beauty is one of the largest cosmetic, fragrance, hair and skin care products companies in the United States. Since 25 years ago when Ulta has expanded so much and has become one of the most important companies in the United States. Ulta beauty is where you find all things beauty. You can find makeup, fragrances, skin care products, hair products and tools. Ulta offers more than 20,000 products from more than 500 different brands from different categories and prices points. Ulta also has its own private label. Ulta beauty also offers a full-service hair salon in every store, brow and skin services. Ulta Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading Ultimate Rewards loyalty …show more content…

I interviewed the general manager of Ulta Beauty at river oaks. Her name was Bethany and she has worked at that specific location for six years now. She has seen Ulta evolve over these six years that she has worked there and she seen Ulta constantly evolving within the years. • What is their mission statement Ulta beauty mission is to bring fun and beauty to all. To constantly delight their guest/ customers with all things beauty in once place. At the same time offering rewarding careers to their passionate, beauty- loving associates. Ulta beauty also seeks to be the most loved beauty destination and also the most admired retailer by all of their beauty associates, communities, partners and investors. • How has their business changed over the years? Ulta Beauty has changed over the years providing more and more variety of brands. They started small providing few brands. Ulta has also changed their store logo and their store layout over the years. Ulta has also changed their name in fact there is still stores that have the name and logo the way it used to be. Ulta beauty used to be just “Ulta” and now it goes under the name of Ulta beauty. • Do they plan to

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Customer Experiences The customer experiences at Ulta Beauty are a part of what keeps its customers coming back and, in a lot of cases, part of its Ultamate Rewards Program. These customer experiences can be seen in the comments and replies on Ulta Beauty’s social media accounts, but also in personal posts from customers, as well as in YouTube videos. Ulta Beauty recognizes this and has begun to reach out to some of the makeup and beauty “gurus” on YouTube and social media (see Figure 5). YouTube in particular has become a large platform for vloggers (video bloggers) to create content in the realm of hair and beauty.

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Ulta beauty believes that it offers a unique shopping experience to its guest by having a wide selection of products across categories, price points, and brands. While most products can be found by walking into a department store, Ulta offers the guests approximately 500 brands in one retail format so that they can find everything they need in one go (Ulta Beauty). Fourthly, Ulta Beauty offers to deliver exceptional services in the core areas, hair, skin, health and brows. Ulta plans to establish itself as a leading salon by providing high quality and reliable services from its qualified stylists (Ulta Beauty). Fifth, Ulta Beauty seeks to grow stores and e-commerce to reach and serve more guests.

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Always trying to satisfy customers with all beauty needs in skin, brow, hair, and cosmetics departments. (2009/17) Ulta Beauty's mission statement is, "We're on a quest to bring the fun and beauty to all – Constantly delighting our guests with all things beauty all in one place while offering rewarding careers for our passionate, beauty-loving associates." (2000) This missions statement reflects Ulta Beauty's goal to attract all types of beauty lovers with one place that offers all their beauty needs but also about opportunities for a career in the beauty

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