A. History about Ulta Beauty • Ulta Beauty is one of the largest cosmetic, fragrance, hair and skin care products companies in the United States. Since 25 years ago when Ulta has expanded so much and has become one of the most important companies in the United States. Ulta beauty is where you find all things beauty. You can find makeup, fragrances, skin care products, hair products and tools. Ulta offers more than 20,000 products from more than 500 different brands from different categories and prices points. Ulta also has its own private label. Ulta beauty also offers a full-service hair salon in every store, brow and skin services. Ulta Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading Ultimate Rewards loyalty …show more content…
I interviewed the general manager of Ulta Beauty at river oaks. Her name was Bethany and she has worked at that specific location for six years now. She has seen Ulta evolve over these six years that she has worked there and she seen Ulta constantly evolving within the years. • What is their mission statement Ulta beauty mission is to bring fun and beauty to all. To constantly delight their guest/ customers with all things beauty in once place. At the same time offering rewarding careers to their passionate, beauty- loving associates. Ulta beauty also seeks to be the most loved beauty destination and also the most admired retailer by all of their beauty associates, communities, partners and investors. • How has their business changed over the years? Ulta Beauty has changed over the years providing more and more variety of brands. They started small providing few brands. Ulta has also changed their store logo and their store layout over the years. Ulta has also changed their name in fact there is still stores that have the name and logo the way it used to be. Ulta beauty used to be just “Ulta” and now it goes under the name of Ulta beauty. • Do they plan to