The target markets of the Ultimaté Fun Resort are family, children and young people. This is because young people like to experience the activities that are challenging and excited with their friends so this resort is suitable for them to come when they are free as our resort have variety water sport activities that are challenge. Furthermore, our resort have snow world for the guest. This snow world temperature is -6°C and guest can play toboggan slide and make snowball. Next, there also have an igloo warm house for guest to rest. The young people or the family who not have chance to other country to experience the snow can come to visit this resort. Moreover, children can increase their knowledge about the wildlife of the animal and the habitat …show more content…
Tangible is refers as the product or item that can be touch and see before purchase it. Intangible means the product that cannot be touch and see but after making a purchase they can see it. Ultimaté Fun Resort are selling both tangible and intangible products. The tangible products that sell in the resorts are rooms, meals and the facilities. The resort contains 600 rooms provided to the guest and it also has 5 types of room such as Deluxe Room, Superior Park View, Junior Suite, Executive Suite, and Premier Suite. Moreover, the resort food and beverage outlet have offered the meal such as breakfast buffet have provides bread, milk, fruits, salads, eggs and …show more content…
The Ultimaté Fun Resort advertise the promotion through social media such as Facebook, online website, television, newspaper and others. Facebook and online website is an efficient way to let the people know about the resort promotion package. For the instance, our resorts have provided long stay promotion so if the guests who stay minimum 4 nights will get extra 1 night. Besides that, our resort also offer discount for the guest who click like for our resort page. Moreover, during holiday we also provided price reduction package for the families. Furthermore, we also promote our resort promotion through Public Relation such as print the promotion packages on the market brochures, magazine and flyer. Other than that, external promotion is another way to promote the resort. The resort working with travel agencies, they will help our resort to promote the packages to the guest who approach to