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Under Armor Organisational Structure

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Under Armor was the originator of performance gear. It was founded by Kevin Plank, a former University of Maryland football player, in 1996. The apparel’s main purpose is the keep athletes cool and dry while being active. The company has set out to be one of the most sought out brands in colleges, universities, and even In the National Football League (NFL). Some major college, and Soccer teams include Auburn Tigers, South Carolina Gamecocks, and Tottenham Hotspurs. Under Armor design, develop, market and distribute apparel, footwear for both genders of all ages, youth to professional. Under Armor offers three styles of clothing which are fitted, compression, and loose. These items of clothing are made to fit any form of weather. They offer all sports footwear apparel from football, soccer, golf, and more. Under Armor is sold Worldwide and houses 1,800 employees. Under Armor distributes to …show more content…

Under Armor is likewise offering an attempt to extend more items to ladies. There have been numerous new commercials highlighting ladies with the trademark, “No matter what, sweat every day." The battle has been extremely very much received and the ladies ' tennis shoe division is taking off.
Orgazational Structure
Under Armor Organizational structure seems to work under four geographic areas North America, Europe, The Middle East and Africa (EMEA), Asia and Latin America. Although from Under Armors orgazational structure it looks as though the company is structured divisionally by item.
Under Kevin Plank , (CEO) and Chairman of the Board follows a great team that follows under him which includes: Byron Adams Jr Chief Performance Officer (CPO), Brad Dickerson Chief Financial Officer (CFO), Kip Fulks, Chief Operations Officer (COO), Karl-Heinz Maurath President International (PI), Matthew Mircin Senior Vice-president Global Brand and Sports Marketing, John Rogers Vice-president and General Manager of E-commerce, Gene McCarthy Senior Vice-president U.S Sales, and

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1. Introduction Under Armour, Inc. (Under Armour) is a leading sports apparel and equipment manufacturing company founded in 1996 by Kevin Plank, a 23-year-old former University of Maryland football player.. He revolutionized the sports apparel industry by creating a superior, moisture-wicking, performance T-shirt, made of synthetic fabrics. Under his leadership, the company grew from a 17,000-dollar business in 1996 to a 4.83-billion-dollar empire. 2.

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