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Under Armour: Corporate And Corporate-Level Strategy

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Analyse the current corporate- and business-level strategy of Under Armour Under Armour was founded in 1996 by Kevin Plank, it's a special company for sports accessories. The company target is to inspiration for athletes by handling all kind of sports to provide the confident during sports exercising. Under Armour always looking forward to new competitive with others company, clearly the company creating new ideas to be in same level with Nike and Adidas. Under Armour maintaining a competitive advantage by always having top notch products and adopting new strategies: Under Armour purpose is to make all the sportsman better through producing the best quality. The clothing made of perfect fit materials to cover the moisture and boots …show more content…

Markets will not easy first time. Also there would be competition as well as face some of opponent that will might hinders sales progress. The product characterized to get attention of consumer easily Under Armour not limited in United State alone, their product available for over twenty thousand retail stores worldwide. They also provide cloths for all kind of weather warm and cold.(Resources and Capabilities at Under Armour,2016) Some points Under Armour take into consideration: Place: The product will be distributed to all shops local and foreign in same time. In the same time Under Armour product will be advertised on advertisement boards in the street and local malls. Price: The price for the product would not be very expensive but it will have some differences conditions as locally might the tax could be high to help the country economy, however the foreign market will not be expensive that there many chances to increase the company sales. For example, China and Vietnam asked for low cost as it can be helpful to creates jobs and reduce unemployment

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1. Introduction Under Armour, Inc. (Under Armour) is a leading sports apparel and equipment manufacturing company founded in 1996 by Kevin Plank, a 23-year-old former University of Maryland football player.. He revolutionized the sports apparel industry by creating a superior, moisture-wicking, performance T-shirt, made of synthetic fabrics. Under his leadership, the company grew from a 17,000-dollar business in 1996 to a 4.83-billion-dollar empire. 2.

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