Under Armour Mission Statement

Under Armour, Inc. headquartered in Baltimore, Maryland, is one of the most highly acclaimed companies in the industry. This company has a reputation for being a great innovator, marketer, and distributor. Under Armour is known for providing quality athletic apparel, footwear, and accessories. The vision aspect of Under Amour’s Vision Statement has a purpose to empower athletes everywhere and compliment their active lifestyles. The mission aspect of Under Armour’s Mission Statement is to make all athletes better through passion, design, and the relentless pursuit of innovation. Under Armour has clearly stated goals to put the customer at the forefront of what the company is representative of. Considering excellent customer service, Under

Developers are wondering will Under Armour’s sales be able to recover. Under Armour profitability has recently faced steady declines. Stock prices for Under Armour have been decreasing and are down more than 35% from the price at the first of the year. Strengths: One strength of Under Armour is continued growth from its largest market which is North America. North America’s region was responsible for seventy-six percent of Under Armour’s net revenue for 2017. Since 2013, international sales have been representative of 5.9% of revenues. International sales increased by fifty-seven percent to $235 million. Under Armour’s revenue has grown over the past few years. In just the past three years, the company’s revenue has more than doubled from $2.3 million to $4.8 million. Under Armour has successfully been hailed as the third largest athletic brand worldwide. Under Armour has become a highly recognized household name. Over the years the company has managed to expand its brand by offering footwear and accessories in addition to apparel. Weaknesses: Under Armour faces new costs that will come from their restructuring plan. It is estimated that the company’s new plan implementation will cost anywhere from $110 million to $130 million. These costs may cause a reduction in the company’s liquidity and capital expenditures. The company’s liquidity and capital expenditures are both major factors in supporting the future growth of the company. The company has plans to work on building an integrated global model which will help to increase the return on investments as well as capital costs. The plan for Under Armour could possibly be a weakness because it is a growth-focused plan positioned within a market which requires more. Under Armour’s plan to restructure could