The projection for 5 years from now is becoming a more environmentally friendly company that also provides the same if not even better quality products. This can be achieved by: focusing on using recycled goods to create products, creating different corporate strategies, and thinking of ways to be innovative to exceed what the competitors are doing. Becoming more environmentally friendly is something that has done nothing but help companies become more successful. 53%, or more than one billion consumers worldwide prefer to purchase goods from companies with a ‘green’ reputation (Nastu, 2007). If Under Armour decided to become a more green company they would gain millions of customers world-wide. They could achieve this by beginning to create