In this report I would describe the role internet marketing has in a modern marketing context and I will also describe how organisations use internet marketing. I will explain the benefits to customers of a business using internet marketing and analyse the benefits of internet marketing to customers. In addition, I will evaluate the effectiveness of internet marketing in meeting customer needs for a selected business. P1: Internet was developed by Robert E. Kahn and Vinit Cerf in the mid 1970’s and became the networking protocol on the ARPANET directed by Louis Pouzin. Marketing is defined as the identifying, anticipating and satisfying customers needs and requirements profitably. Internet marketing is when businesses uses to sell their products or services online and to use internet marketing as promotional advertising tool. Internet marketing is used to get direct sales and it can allow customers to purchase goods or services online which can be useful to them. Internet marketing can be a money-making way of boosting businesses sales and increasing their profit margins, and to gain or target more customers/users. Internet marketing is easy and quick to communicate with customers and to sell products/services online as it is cost-effective. Internet marketing in a …show more content…
Internet marketing in a business can achieve or attract customers privately or business to business markets. Modern marketing would allow businesses to sell their goods and services in those markets that can be bought and sold. Internet marketing in businesses are the 7P’s of marketing mix and extended marketing mix. In the modern economy businesses sell more services where four P’s are not enough in a service economy so there are three more P’s which have been added to the marketing