Unit 7 Written Assignment Global Shoes Corp. For this assignment I have created a fiction shoe company, Global Shoes Corp. This is a major shoe company based in the Netherlands, a country famed for its traditional Dutch Clogs. This has been part of the image of the company. Although a multicultural city, it needs to move away from a traditional image to a more dynamic multicultural image. Much like the multicultural city that Rotterdam is, the city in which Global Shoes Corp is based. After considering all the options the company would approach promoting the diversity of the company and its workforce with the tag line “everyone needs shoes”. This is because shoes I believe are a diverse product that are required by people of all cultures, across the world. This I believe is an …show more content…
Attracting a more diverse workforce Firstly, the organization needs to establish a diversity strategy, which will form the basis of a diversity policy, which will be published as part of a diversity marketing drive. This would include promoting the idea of equality on grounds of nationality, ethnicity, gender and other aspects such as religion and orientation. But as the organization is promoting the idea of a global front, it will also emphasize the importance of how this is going to make the company even more successful. The marketing will show that this is not only something which is important to society but to show that the organization is contemporary and ready to meet the challenges of international business. However, to be that organization it needs people from various backgrounds to help is succeed. Conclusion To conclude this paper, this organization has based its growth and future development, at least in part, in its new diversity strategy. This is because I believe that a company which shows itself to be more diverse is far more compatible to an international