Introduction
In this task, I will be describing the role internet marketing has within a modern marketing context. I will also describe how two selected organisations use internet marketing. The organisations I have chosen are eBay and Argos.
Definition of internet marketing
Internet marketing is when a company’s introduce the products and services online. Many companies that aim to gain a lot of profit intend to bring their products or service to the market using the internet. This is because it’s a profitable way of increasing the organisation’s sales as well as increasing their number of customers. The Internet is a simple and quick way for the business to communicate with the customers. Businesses can go online because they can easily promote and bond with their customers plus it’s
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A seller can list items on eBay and choose to accept only bids or to offer the buy it now option, which enables buyers to purchase the item straight away at a fixed price. In an online auction, the buyer with the highest bid becomes the winner.
Argos offers a Check and Reserve service where you can check if the item is available, reserve it online and go pick it up. Argos stores, known for their wide range of items are located all over UK and you can visit their site to find the nearest store to you.
Products –
EBay can provide customers with good deals on many products online. Products such as an iPhone 5c are sold at reasonable and affordable prices compared to the products average retail prices. Also, eBay is an organisation which mainly consists of products being sold from customer to customer.
Argos can also provide customers with good product online and in stores. However, products may be expensive compared to eBay as these products are brand new and are directly from a business to a