UnitedHealth Group is one of the leading companies that provide health insurance in the United States. It was founded in 1977 and has grown steadily since then. Like many insurance companies, the UnitedHealth Group uses business intelligence systems in its functions and decision-making process (Saporito 12). This paper will explore the use of business intelligence tools in performing the functions of the organization and in the decision-making processes. How UnitedHealth Group Company uses technology in decision-making process When examining how technology is used in the decision-making process of UnitedHealth Group, it is important to consider the role of big data. In the data driven decision-making culture companies approach the decision-making …show more content…
The data that informs the most appropriate decisions to acquire more customers include the prescription data, social media data, health/medical data, customer purchasing data, mobile devices data, financial institutions data, and customer purchasing data (Thierauf 102). The health/medical data is crucial for this company because it enables them to determine the most common and lethal illnesses that require insurance (Siegel 100). The health data helps the company to determine the costs of treating various diseases, thus prioritizing the diseases in their marketing decision making process. The health/medical data helps the company to make informed decisions about the amount of cover they give to different disease conditions. Terminal diseases such as hypertension, cancer or diabetes are expensive to treat and they require greater cover. The company analyzes the costs to determine the insurance charge to their customers to cover the disease conditions. The diseases that are cheap to treat are not charged much. The health/medical data is obtained from government sources with the required permission of access. The company has kept huge volumes of medical data that are analyzed to determine the most common illnesses and the cost of treating the illnesses. If the company determines that one type of illness is getting expensive with time, they make a decision to increase the cover …show more content…
Therefore, the company aims to gain more insight into the service interactions of policy holders. Claims create large amounts of data from various service providers and third parties. The company uses big data to analyze frequencies and severities. The data is also used to spot triggers and trends by analyzing more data to obtain different patterns. The company understands that fraudsters are becoming more complicated and are using business intelligence strategies to stay ahead of insurers (Siegel 126). The company needs to stay ahead of the fraudsters using the big data. The claims department of UnitedHealth Group Company has plans to continue using big data from geospatial data and social media